Teams at Apply Digital

Lead product vision, roadmap, and requirements for client digital products; gather and analyze feedback, run workshops, manage backlogs and releases, define measurement plans, ensure accessibility (WCAG 2.2) and delivery quality, and maintain client and vendor relationships to drive ROI.

Lead end-to-end MarTech implementations (CDP, CRM, Marketing Automation), translate business needs into technical requirements, design integrations and data schemas, guide internal engineers, support marketing analytics and journey mapping, and advise clients on MarTech stack optimization and migrations.

Lead end-to-end CRM, CDP, and marketing automation implementations; design MarTech stacks; write technical specifications; collaborate with PMs and engineers; advise clients on data, attribution, and lifecycle optimization; map user journeys; support analytics and reporting; present technical topics to non-technical stakeholders.