Teams at AppDirect

Lead strategy, roadmap, and execution for corporate website and customer web apps. Integrate AI across workflows, drive LLM-aware content/SEO, optimize performance, mentor full‑stack developers, and partner with design, product, and marketing to evolve the design system and improve conversions.

Conceive, build and maintain scalable, resilient backend services and event-driven microservices on AWS. Deliver production-quality, testable code, participate in deep code reviews, mentor junior engineers, design DynamoDB and Postgres schemas, implement IaC (CDK/Terraform), and collaborate asynchronously across distributed teams.

Lead and manage ITCloud's sales organization, develop and execute channel sales strategies, recruit and support reseller partners, grow Canadian ARR, maintain pipeline in HubSpot, coach and hire sales staff, negotiate complex cloud agreements, and collaborate with vendors and senior leadership to exceed revenue targets.