Own the technical product lifecycle for Merchandising and Owned Brands: evaluate/build a PIM, replace manual Google Sheets workflows, design systems integrations and APIs, embed with stakeholders to find greenfield automation opportunities, define metrics, partner with engineering and data, and apply AI to accelerate discovery and delivery.

Lead end-to-end ownership of a major consumer product surface, set one-year strategy and quality standards, use AI-native tools to prototype and ship, mentor PMs, define KPIs, and drive measurable business impact while raising the team's AI-product craft.

Lead Registry product strategy and execution, own KPIs and commercial outcomes, manage a small PM team, champion AI-native product development, ship prototypes, run hypothesis-driven experiments, and raise the quality bar across acquisition, registry build, and shop funnels.