The XM Research & Content Associate produces data-driven reports, supports research, coordinates projects, and communicates actionable XM insights.
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
XM Research & Content Associate
Why We Have This Role
The XM Institute creates straightforward, compelling thought leadership and training that inspires business leaders about experience management (XM) possibilities and helps them get real value from their programs. This role supports those efforts by producing data-driven reports, supporting research, and coordinating projects that make XM concepts accessible and actionable. You’ll work closely with XM program leaders and teams across Qualtrics to drive content that helps organizations adopt proven XM practices and succeed.
How You’ll Find Success
- You’re a self-starter who takes initiative and sees projects through to completion.
- You enjoy gathering and analyzing data to create clear, actionable insights.
- You’re organized and capable of managing multiple cross-functional projects with focus.
- You have strong writing and editing skills that help you communicate complex ideas simply and persuasively.
- You stay curious and motivated by researching industry trends and thought leadership.
- You’re comfortable using tools like Qualtrics, spreadsheets, and presentation software to visualize and share findings.
- You thrive when supporting team efforts and contributing to a variety of tasks.
How You’ll Grow
- Gain hands-on experience analyzing XM data and creating engaging visual reports.
- Build skills in supporting research through interviewing, editing, and content creation.
- Learn how to coordinate projects across teams in a fast-moving, collaborative environment.
- Develop your writing and communication to influence internal and external audiences.
- Deepen your understanding of experience management and how it drives business outcomes.
Things You’ll Do
- Publish data reports: collect and analyze data using the Qualtrics platform, produce visualizations, write reports, and help publish them.
- Support XM Catalyst research through background research, scheduling interviews, and assisting with analysis, editing, and graphics.
- Coordinate cross-functional projects to market XM Institute content and manage digital content initiatives.
- Track thought leadership in the XM industry and conduct topical research to keep our materials relevant.
- Provide broad support to the XM Institute team across various projects and tasks.
- Help create XM guidebooks and adapt content from XM Institute thought leadership for use across different experiences.
What We’re Looking For On Your Resume
- A B.A./B.S. with a strong academic record (major is not important).
- Experience or activities demonstrating leadership.
- Proficiency in word processing, spreadsheets, PowerPoint, and the Qualtrics platform.
- Strong writing, editing, and communication skills.
What You Should Know About This Team
- We’re a small, global team focused on helping XM program leaders succeed in driving business outcomes.
- We produce practical, inspiring content that gets used across Qualtrics and by customers worldwide.
- The work is varied and engaging — no two days look the same.
- We collaborate closely with experts inside and outside of Qualtrics.
- We value learning, teamwork, and having a real impact on the XM industry.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.
Top Skills
Presentation Software
Qualtrics
Spreadsheets
Similar Jobs at Qualtrics
Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
The Content Specialist will create and manage content for customer lifecycle marketing, improving customer engagement and adoption across different channels.
Top Skills:
Cms ToolsMarketing Automation ToolsPendoQualtrics
Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
As Director of Content Strategy, you will lead a team to define and evolve content strategies that enhance brand storytelling and customer engagement, leveraging data and technology to drive business growth.
Top Skills:
AIAnalyticsContent MarketingEmerging Technologies
Artificial Intelligence • Information Technology • Natural Language Processing • Software • Business Intelligence • Generative AI
Lead and develop an internal audit function, ensuring SOX compliance and risk management, while collaborating with executive leadership and cross-functional teams.
Top Skills:
Audit Management SoftwareCoso FrameworkData Analytics
What you need to know about the Montreal Tech Scene
With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
Key Facts About Montreal Tech
- Number of Tech Workers: 255,000+ (2024, Tourisme Montréal)
- Major Tech Employers: SAP, Google, Microsoft, Cisco
- Key Industries: Artificial intelligence, machine learning, cybersecurity, cloud computing, web development
- Funding Landscape: $1.47 billion in venture capital funding in 2024 (BetaKit)
- Notable Investors: CIBC Innovation Banking, BDC Capital, Investissement Québec, Fonds de solidarité FTQ
- Research Centers and Universities: McGill University, Université de Montréal, Concordia University, Mila Quebec, ÉTS Montréal
