VP, Demand Generation

Why would you love this job?

We’re looking for a strategic, hands-on VP of Demand Generation to lead the next phase of growth at Redis. This is a critical leadership role that sits at the center of our go-to-market strategy—accountable for driving global pipeline at scale in a high growth environment.

Redis is at an inflection point: accelerating AI adoption, expanding our cloud footprint, and reaching deeper into enterprise organizations. We need a builder. Someone who’s seen scale but isn’t afraid to get into the weeds—who knows when to rethink the playbook and when to double down. You’ll lead a global team spanning digital, ABM, campaigns, field, and partner marketing, and will work side-by-side with Sales, Product Marketing, and RevOps to execute with precision and speed.

You’ll define what great demand generation looks like in today’s market—from crafting integrated campaigns that resonate with technical and economic buyers, to operationalizing signal-based lead models, to finding new leverage through AI and automation. Your mandate: generate predictable, high-quality pipeline that fuels our most important company priorities—enterprise growth, AI awareness, and self-serve adoption.

This is a rare opportunity to make a significant impact at a high-growth, globally distributed, developer-first company. If you're excited to lead at scale, operate with urgency, and deliver results that matter, we want to hear from you.

What You’ll Do

• Design and execute a global demand generation strategy with full-funnel, multi-channel campaigns (digital, email, ABM, partner, field).
• Own pipeline KPIs—MQLs, SQLs, pipeline, ROI—ensuring consistent, measurable growth.
• Lead and scale a high-performing team plus external agencies.
• Collaborate tightly with Sales, Product Marketing, RevOps, and CS to align on target audiences, messaging, and lead handoff processes.
• Build/reinforce an ABM program spanning 1:Many to 1:1 motions.
• Champion a data-first approach: setup, monitor, and optimize martech stack and reporting, driving continuous improvement.
• Define and operationalize lead signals that matter—moving beyond simplistic lead scoring to deliver high-intent buying behavior to Sales.
  Oversee an optimized budget allocation across channels to maximize pipeline velocity and efficiency.

What You’ll Bring

• 12+ years in B2B SaaS demand generation/growth marketing, with at least 5 years in senior leadership (VP or equivalent).
• Proven track record scaling pipeline through paid media, ABM, organic, partner, field, and digital channels.
• An AI-first mindset—actively exploring how AI can drive efficiency, personalization, and scale across campaign execution, optimization, and reporting.
• Strong analytical perspective—expert in martech, analytics, campaign measurement, and A/B testing.
• Demonstrated leadership building and scaling teams, managing agency partnerships, and operating in matrix orgs.
• Experience collaborating with GTM stakeholders (Sales, Product, RevOps, CS).
• Familiarity with ABM practices and key demand channels including SEM/SEO, email, webinars, podcasts, video.
• Excellent communication, storytelling, project management, and cross-functional stakeholder alignment.

The estimated gross base annual salary range for this role is $273,000 – $311,000 per year in New York, California, Washington, Colorado, and Rhode Island. Actual compensation may vary and is dependent on various factors, including a candidate’s work location, qualifications, experience, and competencies. Base annual salary is one component of Redis’ total compensation and competitive benefits package, which may include 401(k), unlimited time off, learning and development opportunities, and comprehensive health and wellness benefits. This role may include discretionary bonuses, stock options, commuter benefits based on location, or a commission plan. Salary history is not used in compensation package decisions. Redis utilizes market pay data to determine compensation, so posted compensation ranges are subject to change as new market data becomes available.

 #LI-AB1