Vice President of Marketing

• Develop and Execute Marketing Strategy: Define and implement a results-driven marketing plan aligned with business objectives, including brand awareness, lead generation, and customer retention.
• Demand Generation & Growth Marketing: Lead inbound and outbound marketing campaigns to drive pipeline growth, leveraging SEO, SEM, paid media, email marketing, and content strategy.
• Brand & Product Positioning: Craft compelling messaging and positioning to differentiate Velixo in the market and enhance its brand presence.
• Content & Thought Leadership: Oversee content marketing efforts, including blog posts, whitepapers, case studies, webinars, and social media to educate and engage prospects.
• Go-To-Market Strategy: Collaborate with Sales, Product, and Customer Success teams to refine go-to-market strategies for new product launches, market expansion, and customer engagement.
• Marketing Operations & Analytics: Implement data-driven marketing analytics to measure campaign effectiveness, optimize conversion rates, and track key KPIs such as CAC, LTV, and ROI.
• Partnership & Community Engagement: Identify and manage partnerships, sponsorships, and influencer collaborations to expand market reach.
• Team Leadership & Development: Build and lead a world-class marketing team, fostering a culture of innovation, accountability, and high performance.

• 10+ years of experience in B2B SaaS marketing, with at least 3+ years in a Head of Marketing or VP of marketing role.
• Proven track record of driving demand generation, pipeline growth, and revenue impact in a high-growth environment.
• Expertise in digital marketing, content strategy, brand positioning, and performance marketing.
• Strong analytical skills with experience using marketing automation, Hubspot and data analytics platforms.
• Deep understanding of direct customer and partnership marketing strategies
• Exceptional leadership and team-building skills, with the ability to hire, mentor, and scale a marketing team.
• Experience in launching new products and executing go-to-market strategies.
• Strong communication and storytelling skills, with the ability to translate complex concepts into compelling messages.
• Startup experience preferred; ability to thrive in a fast-paced, dynamic environment.

At Velixo, we’re more than just a company—we’re a fast-growing, innovative tech startup that’s redefining the way businesses work with ERP and reporting solutions. We thrive in a fast-paced, dynamic environment, where innovation, collaboration, and impact drive everything we do.

Having recently closed our Series A financing round, we’re scaling rapidly and investing in the future—our technology, our customers, and most importantly, our people. At Velixo, you’ll have the opportunity to work with cutting-edge technology, solve real-world challenges, and contribute directly to our growth and success.

We believe in rewarding talent, offering competitive salaries and a comprehensive benefits package—including a 6% RRSP match—because we know that great people deserve great support.

If you’re looking for a career where you can grow, make an impact, and be part of something truly exciting, Velixo is the place for you!