User Acquisition Manager

Position Overview:

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. You will be responsible for helping the team identify and develop mobile acquisition strategies, and best marketing channels for reaching potential users.  You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution. You have experience in launching games in different markets.

• Develop strategy and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, Snapchat, TikTok) and ad network platforms (i.e. Unity, Applovin, Vungle)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale
• Develop relationships with advertising partners and networks to test new traffic sources
• Drive innovation on game division level investments
• Conduct industry research and present actionable findings
• Work collaboratively with the creative team to support the creative direction of our advertising asset needs to ensure top performance

• 3+ years experience in a performance marketing role
• Demonstrated experience with campaign management on top ad networks/channels
• Strong, problem solving, and critical-thinking skills, and experience working in a metrics-based environment
• Experience – and a desire – to do both strategic planning and day-to-day execution/optimization
• Outstanding communication and client skills – both written and spoken – to work effectively with our studios
• Outstanding ability to execute swiftly, with strong attention to detail 
• Ability to manage multiple projects simultaneously within tight deadlines

• Hands-on experience with SQL and/or advanced Excel skills with the ability to pull together data from multiple sources
• Experience using Tableau and/or other data visualization platforms
• Experience working at a mobile gaming or app company

What We Offer You: 

Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site

The pay range for this position in  California at the start of employment is expected to be between $69,900 and $111,800 per year. 

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.   Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits.  Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.