Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.
Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses’ AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.
Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.
At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.
Learn more at www.ada.cx.
We’re looking for a strategic and analytical Technical Product Marketing Manager to join Ada’s growing marketing team. In this role, you’ll be the go-to expert on both our technical value proposition and competitive landscape. You’ll shape how we position our platform for technical buyers and decision-makers, while also driving Ada’s competitive intelligence function to help us maintain our position as the leading AI customer service platform.
This is a high-impact role at the intersection of product, sales, and marketing—ideal for someone who can speak the language of developers and decision-makers, while turning competitive signals into actionable go-to-market (GTM) strategies.
About you
- 5+ years of experience in product marketing, competitive intelligence, technical marketing, developer advocate, product evangelist, or sales engineering within a B2B SaaS environment.
- Strong technical acumen: comfortable interpreting technical documentation, demo products, and extract technical differentiators to identify opportunities for Ada.
- Demonstrated success in building and scaling competitive intelligence programs and resources that influence enterprise GTM strategies.
- Strong analytical and research skills with the ability to synthesize complex information into clear, concise insights.
- Collaborative, curious, and self-driven—able to manage competing priorities in a fast-paced environment.
- Knowledge of AI and customer service technologies is a strong plus.
Outcomes
- Go-to-Market & Positioning: Lead technical positioning and messaging for Ada’s platform emphasizing product differentiators to technical audiences and executive buyers. Translate product features into compelling, customer-centric value propositions.
- Demonstrate Product Value: Create compelling demos that highlight product capabilities and use cases for various industry verticals.
- Lead competitive intelligence: Develop and manage a robust competitive intelligence program, including tracking industry trends, monitoring competitor activities, and analyzing market dynamics. Deliver quarterly competitive landscape reports with actionable insights.
- Build & maintain battlecards: Create and continuously update competitive battlecards, positioning guides, and objection-handling resources, ensuring 80%+ adoption rate among sales teams and regular updates every quarter.
- Strategic insights: Deliver actionable insights and recommendations based on competitive analysis to inform go-to-market strategies, product roadmaps, and executive decision-making.
- Cross-functional collaboration: Partner closely with Product, Sales, Enablement, and Marketing teams to embed competitive insights into campaigns, messaging, and product strategies.
- Thought leadership: Stay ahead of industry trends in AI, automation, and customer experience technologies to position Ada as an innovative leader. Publish 4 (one per quarter) thought leadership reports annually.
The expected salary range for this position is $100,000 to $140,000 CAD. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
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At Ada, you’ll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here’s what we offer:
Benefits- Unlimited Vacation: Recharge when you need to.
- Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
- Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
- Employee & Family Assistance Plan: Resources to support you and your loved ones.
- Flexible Work Schedule: Balance your work and personal life.
- Remote-First, In-Person Friendly: Options to work from home or at our local hub.
- Learning & Development Budget: Invest in your long-term growth goals and skills.
- Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
- Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
- Hands-On with LLMs: Enhance your expertise in leveraging large language models.
- A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.
The above Benefits and Perks only apply to full-time, permanent employees.
Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.
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