Staff Product Designer - Innovation Team

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.
This role requires working co-located with your innovation team to enable rapid collaboration and iteration. Target locations are Montreal, Quebec and Boston, Massachusetts. 

What the Role Is

As a Staff Product Designer on our innovation team, you'll pioneer new digital experiences that help families stay connected for all the moments that matter. You'll be part of a small, co-located team building a standalone product from the ground up, working like a startup within Babylist with the backing of an established brand and millions of users. This team operates autonomously, outside of Babylist's typical processes and tech stack, to design and rapidly prototype entirely new products from concept to launch. You'll work closely with a Product Manager and engineers in person to enable the kind of rapid collaboration and iteration that remote work can't match. This role requires moving fast in an ambiguous, 0-to-1 environment where you'll continuously validate assumptions through user research and testing. You'll design across web and mobile platforms, creating experiences that bring families closer together through sharing, connection, and meaningful interactions. This is hands-on work that demands both strategic vision and execution speed, with the autonomy to explore bold ideas while maintaining focus on what families actually need.

Who You Are

• You're an experienced product designer with 8+ years in the field who thrives in early-stage, high-ambiguity environments and has shipped successful 0-to-1 products
• Your portfolio demonstrates strong native mobile and web design work, with particular strength in social, communication, or family-focused experiences
• You have advanced Figma expertise and can rapidly move from rough concepts to high-fidelity prototypes that feel real enough to test with users
• You're comfortable with constant iteration and pivoting based on user feedback. You see "failure" as valuable learning
• You're a strong researcher who can design and conduct user interviews, usability tests, and other validation methods to inform design decisions
• You have experience building and evolving design systems from scratch, creating patterns that can scale as products grow
• You're self-directed and move fast, but know when to slow down for the details that matter most to users
• You work well in small, collaborative teams and can communicate design decisions clearly to engineers and stakeholders
• You've worked at early-stage companies, been part of a founding team, or thrived as an entrepreneur at a larger company
• You understand how co-location accelerates the design process and thrive in collaborative, in-person environments

How You Will Make An Impact

• Your design work will create entirely new ways for families to connect, share, and stay close across distances and life stages
• You'll identify unmet needs in the family connection space and design innovative solutions that feel intuitive and delightful
• Through rapid prototyping and continuous user testing, you'll validate concepts quickly and iterate toward product-market fit
• You'll establish the design foundation and system for new products, creating scalable patterns that can grow with the business
• Your user research will uncover insights that shape not just design decisions but overall product strategy and direction
• You'll help define what successful family connection experiences look like in the digital age, potentially influencing how millions of families stay close

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems 
• AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
• We believe in exceptional management 
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision and a generous paid parental leave policy
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is CAN $137,200.00 - $171,500.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.

Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.

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