Sr. Product Marketing Manager

Job Summary

As our Sr. Product Marketing Manager, you will play a key role in shaping how CoCounsel Legal is positioned and perceived in the market. You’ll collaborate closely with product, sales, customer success, and the broader marketing team to drive awareness, new sales growth, client adoption and advocacy. From crafting compelling messaging to nurturing a thriving customer community, you’ll be at the center of how we connect with our audience and grow our brand. You will be a product subject matter expert, a chief storyteller, articulating compelling value propositions back by strong competitive differentiation and an industry expert possessing a deep understanding of the AI legal market and target personas.

About the Role 
As a Sr. Product Marketing Manager, you will: 

• Develop a deep understanding of our products, target markets, customer segments, and competitive landscape to inform go-to-market strategies.
• Build and execute integrated product marketing strategies that align messaging, campaigns, content and go-to-market efforts across channels to drive awareness, adoption and growth.
• Craft clear, compelling and differentiated messaging that resonates with target audiences and highlights our product’s value.

• Partner closely with customer success and sales to identify happy customers and turn them into champions through testimonials, case studies and references.
• Cultivate and engage with our user and partner communities through events, digital channels, peer review sites and trade publications to build loyalty and brand affinity.
• Create high-impact marketing assets such as product brochures, sales enablement materials, customer case studies and videos, to support each phase of the buyer’s journey. 

• Act as the marketing launch linchpin that galvanizes internal support across all disciplines and drives demand for new innovations.
• Work in a fast-paced environment where collaboration skills, agility, a strong ability to prioritize, and customer obsession are key to success.

About You 
You're a fit for the role of Sr. Product Marketing Manager if your background includes: 

• Bachelor’s degree in business, marketing or related field. 

• 5+ years of relevant B2B marketing experience. 

• Experience with product positioning, developing audience strategies and/or building user communities in a B2B omnichannel marketing organization. 

• Proven history of being results-oriented with the ability to build effective cross-functional relationships through strong interpersonal skills. 

• Proven ability to lead a team of cross-functional partners; aligning on a goal (such as a product/feature launch) and ensure coordination across these groups. 
• Excellent written and verbal communication skills, with ability to influence and motivate all levels of an organization. 
• Knowledge or experience in SaaS or legal software and/or relevant industries strongly desired but not required.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $99,400 - $184,600. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com.