Sr Product Marketing Manager, Enterprise Segment

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

1Password is seeking an experienced, customer-centric product marketer to support marketing and go-to-market (GTM) strategies for our enterprise segment. This role will own the research, strategy, and narrative development that connects the value of our Enterprise Password Manager (EPM) and Extended Access Management (XAM) solutions to enterprise decision-makers, including CISOs, CIOs, and IT leaders.

As the voice of the customer, you will conduct market and customer research to uncover key pain points, competitive insights, and evolving security challenges, shaping messaging and positioning that deeply resonates with large enterprises. You will define ICPs, create compelling solution and product narratives, define segment-specific playbooks, and enable marketing teams with the insights and tools needed to drive pipeline growth, adoption, and expansion.

This role demands a strong cross-functional leader who can collaborate closely with marketing, product, and go-to-market teams to align strategies, develop effective storytelling, optimize messaging within integrated campaigns, and create GTM playbooks that accelerate growth in the enterprise segment. Your ability to translate customer and market insights into actionable marketing strategies will be essential to 1Password’s success.

An understanding of enterprise workforce cybersecurity challenges is critical. This role requires experience with enterprise buyers ranging from heads of IT/Security to CIO/CISOs. Knowledge of identity and access management (IAM), identity access governance (IGA), device security, and related areas is desired. A successful candidate will be comfortable operating at the intersection of technology, marketing, and strategy.

This position is remote (open to candidates located in the US and Canada).

What we're looking for:

• Experience: 5-7 years of product marketing experience, with 3+ years of cybersecurity industry experience preferred. Bachelor's or Master's Degree in Technology, Marketing, or related field or equivalent work experience.
• Cybersecurity & Enterprise Segment Insight: Knowledge of enterprise security challenges, including identity and access management, identity access governance, MDM, authentication, and workforce cybersecurity. Knowledge of AI concepts is highly desired.
• Experience working closely with Enterprise Go-to-Market Teams: Proven ability to support GTM strategies that successfully capture demand, growth, and adoption within the enterprise segment. Strong content creation and sales enablement skills.
• Storytelling Aficionado: Strong storytelling and messaging skills, with experience translating technical solutions and product capabilities into compelling business value.
• Leadership and Collaboration: Excellent communication and leadership skills, with the ability to align and influence cross-functional teams.
• Data-Driven Mindset: Advanced ability to analyze data to measure success and refine go-to-market strategies for improved results.
• Certifications: Product marketing (e.g., Pragmatic Institute, Product Marketing Alliance) and security fundamentals (e.g., Forrester Zero Trust, Security+) are an asset.

What you can expect:

• Impactful Work: Lead the research, strategy, and creation of senior decision-maker messaging and positioning, connecting buyer pain points and needs with our Enterprise Password Management and XAM platform solutions, helping organizations secure workforce access.
• Innovative Environment: Join a team that values creativity, customer-centricity, collaboration, and a growth mindset.
• Growth Opportunities: Be part of a fast-growing company in an exciting market, taking on impactful projects that will accelerate your growth and expand your skillset.
• Lead Research & Insights: Conduct deep customer, market, and competitive research to inform ICP, buyer personas, industry trends, and GTM strategies. This includes primary and secondary research as well as user groups.
• Develop Enterprise Product Marketing Strategy: Play a key role in defining and executing comprehensive GTM strategies for enterprises, ensuring effective messaging and positioning within demand and revenue generation campaigns to accelerate growth.
• Own the Enterprise Narrative & Messaging: Develop compelling messaging that connects enterprise buyer pain points to 1Password’s unique value propositions, driving differentiation in a competitive landscape.
• Enable Marketing: Equip marketing teams with tailored customer insights, buyer journeys, and enterprise messaging for effective integrated campaign strategies.
• Enable Sales: Equip GTM  teams with training, content, and tools to drive strategies tailored to the enterprise segment..
• Measure and Optimize: Track key performance indicators (KPIs) to assess GTM effectiveness, optimize messaging strategies, and refine approaches based on data-driven insights.

USA-based roles only: The annual base salary for this role is between $146,000 USD and $198,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $134,000 CAD and $182,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture 

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. 

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results. 

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.

Our approach to remote work 

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events. 

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer: 

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy 

💖 Four company-wide wellness days 

 Growth and future 

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community 

🤝 Paid volunteer days 

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing [email protected] with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.