Social Media Coordinator

A well-established retailer in the quilting and crafting industry is looking for a Social Media Coordinator to manage social media content, email campaigns, and online engagement. This role is ideal for someone organized, detail-oriented, and comfortable working within an existing content structure while also looking for opportunities to optimize engagement.

The ideal candidate does not need to reinvent the wheel—they will work within a predefined social media and email marketing system, scheduling posts, updating email templates, and ensuring the marketing cadence is followed. Future growth opportunities include improving engagement strategies, optimizing email performance, and exploring better content approaches.

This is a hands-on execution role, not a strategy-heavy position, making it perfect for someone who enjoys content scheduling, email management, and keeping marketing operations running smoothly.

Location: Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Social Media Execution:

  • Schedule posts using Later and ensure the marketing cadence is followed.

  • Update existing Canva templates with new text and visuals provided by the design team.

  • Manage social media activity across Facebook & Instagram (no TikTok required).

• Email Marketing Execution:

  • Send out weekly email campaigns through HubSpot following established templates.

  • Update content in email templates and manage segmented email lists.

  • Maintain email hygiene—ensure disengaged subscribers are properly segmented.

• Content & Engagement Support:

  • Ensure social media and email content aligns with quilt shop customer interests (events, promotions, classes, etc.).

  • Track engagement levels and identify any opportunities for future improvement.

  • Monitor and respond to comments or inquiries where needed.

• Future Growth & Optimization: (Phase 2—after mastering the basics)

  • Analyze engagement trends and recommend small adjustments to improve performance.

  • Test different subject lines & email formats to improve open and click-through rates.

  • Work with the team to balance engagement with sales-driven content.

What Success Looks Like:

• Consistent execution—social media posts and email campaigns go out on time, every time.

• Accurate content management—updates to templates and scheduled posts are correct.

• Community engagement is maintained—content aligns with the audience's interests.

• Opportunities for optimization are noted—suggestions for small improvements are made over time.

Required Skills & Qualifications:

• Experience managing social media scheduling tools (Later or similar).

• Basic Canva skills—ability to update templates (no custom design work needed).

• Some experience with email marketing platforms (HubSpot preferred).

• Highly organized and detail-oriented—follows structured content schedules.

• Comfortable working with existing templates and marketing cadences.

• Good written communication skills—can update post captions and emails professionally.

Nice-to-Have (Not Required):

• Experience working in retail, eCommerce, or crafting industries.

• Familiarity with Facebook and Instagram engagement strategies.

• Interest in email marketing optimization (subject lines, A/B testing, segmentation, etc.).

This role is perfect for someone who loves structured, organized work and wants to keep a marketing engine running smoothly. If you’re looking for a stable, well-defined role with room to grow, we’d love to hear from you!

Application Process:To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets