Senior Website Content Specialist

Your Opportunity 

We are looking for a Senior Website Content Specialist to support the creation, maintenance, and optimization of content across our corporate website and associated microsites. This role is ideal for a hands‑on web content professional who enjoys building high‑quality pages, ensuring content accuracy and consistency, and collaborating with digital, UX, and marketing partners. 

This is a senior individual‑contributor role. You will bring deep CMS and web content expertise, lead by example through execution, and help ensure our website content is clear, usable, accessible, and aligned with brand and governance standards. 

Your Key Responsibilities 

Web Content Creation & Maintenance 

• Create, update, and maintain website content using an enterprise content management system (CMS). 
• Build pages using approved templates and components, applying copy, imagery, and assets accurately. 
• Ensure content is current, well‑structured, and aligned with brand voice and content standards. 
• Support regular content audits to identify outdated, duplicate, or underperforming content. 

Content Quality & Consistency 

• Apply strong attention to detail to ensure formatting, structure, links, and metadata are correct prior to publishing. 
• Ensure consistent tone, layout, and presentation across content types and pages. 

Apply accessibility and usability best practices when building and updating content. 

CMS & Site Support 

• Configure page settings including metadata, tags, redirects, and basic SEO fields. 
• Maintain page hierarchies and navigation elements in alignment with established information architecture. 
• Identify CMS, template, or content issues and collaborate with digital or technical partners to resolve them. 

UX & Optimization Support 

• Apply UX and content‑design principles to improve readability, clarity, and findability. 
• Partner with UX, analytics, and digital marketing teams to implement content improvements and optimizations. 
• Validate page builds and content updates before launch to ensure quality. 

Collaboration & Enablement 

• Act as a subject‑matter expert for CMS usage and web content standards. 
• Provide guidance to content contributors on best practices, templates, and governance requirements. 
• Collaborate closely with digital marketing, UX, IT, and external partners. 

Capabilities and Credentials 

Required Experience 

• 4–6 years of hands‑on experience creating or maintaining web or digital content. 
• Bachelor’s degree in Marketing, Communications, Digital Media, English, Journalism, or a related field. Equivalent combination of education and experience will be considered 
• Strong experience working in a CMS‑driven environment (enterprise CMS experience preferred, Adobe AEM would be an asset). 
• Experience supporting complex, multi‑page websites. 

Skills & Strengths 

• Strong writing, editing, and content quality skills. 
• Excellent attention to detail and quality control. 
• Solid understanding of web content structure, usability, and accessibility fundamentals. 
• Ability to work independently while collaborating effectively across teams. 
• Clear communicator with both technical and non‑technical partners. 
• Familiarity with SEO fundamentals and web analytics. 
• Strong working knowledge of Microsoft Office programs, including Word and Excel. 
• Experience working within formal website governance or brand standards. 
• Experience collaborating with external digital agencies or vendors. 

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.