Senior Specialist, Digital Marketing Corporate Communications (Hybrid/Telework)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This role can be based in Toronto, Montreal or Ottawa.

This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

This is a 1-year temporary role.

Your role 

As Senior Specialist, Digital Marketing, you will be a key player in the public broadcaster’s corporate communications activities, helping us engage with Canadians and employees across the country. Reporting to the Senior Manager, Content and Editorial Strategy, you will work closely with the Corporate, CBC and Radio-Canada Communications teams as well as the Office of the President and CEO. 

Your mandate is to strengthen CBC/Radio-Canada’s relationship with Canadians through our social communities and digital platforms (internal and external), including newsletters You will be responsible for contributing to the creation, the implementation and the promotion of content across our Corporate platforms, nurturing relationships with various audiences, identifying potential communications issues, and providing senior management with strategic advice.

You will also be responsible for writing your own content and will work with other teams to arrange approvals, design, translation, layout and online posting. You will help bring the existing content strategy to life, while also identifying new opportunities and responding to potential issues. You will be required to show initiative, creativity, sound judgment and a strong commitment to quality on a daily basis.

Your tasks include the following:

• Help update and maintain our 360 digital strategy, generating social media activities to support the outlined objectives.
• Research, pitch, produce and distribute communications material in support of various digital campaigns.
• Plan content for CBC/Radio-Canada’s digital and social communities, including Facebook, Instagram, YouTube,LinkedIn and newsletters.
• Lead special project working groups comprising members from various departments throughout the organization.
• Moderate, engage and foster discussion with Canadians through CBC/Radio-Canada’s various social media channels in both official languages.
• Monitor and suggest additions to the Corporate Communications editorial calendar, developing approaches for each related activity.
• Advise and propose strategies to the president's office, in collaboration with the Senior Manager, regarding social media posts. 
• Regularly monitor social and digital channels to assess requirements for real-time marketing opportunities.
• Supervise the creation of social media reports, and provide an analysis paired with recommendations on how to adapt our strategy accordingly. Assist with planning and research for corporate initiatives and other special projects.
• Act as the team’s go-to digital marketing expert, organizing sessions to share advice and best practices.
• Manage engagement and interactions on our platforms in the best delays possible.
• Participate in public relations activities.
• Work a flexible schedule with off-hours coverage, including evenings and weekends.

We are looking for a candidate with the following:

• University degree or certificate in communications, or more specifically digital and social media, or any other related field
• Five (5) or more years’ experience in communications, digital media, online marketing or public relations
• Active and highly skilled on multiple social media platforms; proficiency with, understanding of and a proven ability to create and market content for these channels
• Dynamic writing style, with the ability to write attention-grabbing, persuasive or promotional content
• Excellent leadership skills and the ability to work with others
• Strong social-media analytical skills; ability to make recommendations in response to campaign metrics or reactions on our platforms
• Keen interest in and ability to keep pace with evolving digital and social media trends
• Highly creative and proactive individual who is able to propose innovative ideas
• Strong ability to organize your workload so as to meet editorial deadlines and respond to last-minute requests
• Highly skilled at running targeted paid campaigns.
• Solid understanding of social media analytics and terminology (reach, engagement, impressions, etc.)
• Ability to build rapport in a few dozen characters
• Basic HTML skills
• Outstanding verbal and written communication skills
• Ability to communicate and work in both official languages (English and French)
• Ability to work remotely with colleagues in other cities using digital collaborative tools
• Knowledge of the media industry and Canadian politics
• Knowledge of the G-Suite (Gmail, Docs, Drive, etc.) an asset
• Ability to work from home as required by the current situation

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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