The Senior Product Marketing Manager leads the go-to-market strategy for new products, manages sales enablement, and ensures commercial success through effective messaging and training.
At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.
We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.
Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.
Why Join Eve:
Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.
As the Senior Product Marketing Manager for Launches & Enablement, you will be responsible for the commercial success of our products. You will lead the end-to-end go-to-market strategy for new products and features, and you will own the sales enablement program that equips our revenue teams to succeed. This role is critical to translating our product innovation into market momentum and revenue growth across all of our target segments.
What You Will Accomplish
- Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases.
- Develop clear and compelling product messaging and positioning for new features that resonate with our target personas.
- Create, manage, and deliver the sales enablement program, including onboarding materials, ongoing training, and the full suite of sales tools (pitch decks, product demos, case studies, etc.).
- Develop a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue.
- Partner with sales leadership to assess the ongoing needs of the revenue team, identifying and addressing knowledge or skill gaps.
- Establish and track key metrics for launches and enablement programs to measure their effectiveness and business impact.
What We're Looking For
- You have 7+ years of product marketing experience in legaltech or B2B SaaS, with a proven track record of successful product launches and building effective sales enablement programs.
- You are deeply empathetic to the needs of sales teams and have a passion for creating tools and training that help them win.
- You are an exceptional project manager, capable of leading complex, cross-functional initiatives and keeping teams aligned and on schedule.
- You possess a strong sense of ownership and an entrepreneurial spirit, thriving in a fast-paced environment where you can have a foundational impact.
- You are a clear and compelling communicator, able to translate technical product details into business value for customers and internal teams.
💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits
🧑💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks
Top Skills
B2B Saas
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