Senior Product Marketing Manager, Knowledge

Coveo empowers enterprises to deliver unified and impactful experiences for customers, partners, and employees through AI-driven solutions. To strengthen our market presence and drive strategic growth, we are seeking a Senior Product Marketing Manager for our Service & Knowledge Team.
In this pivotal role, you will be the voice of the customer, leading the development and execution of product go-to-market strategy. Your expertise in crafting compelling narratives and aligning with diverse customer personas will be instrumental in driving growth and positioning our solutions effectively within the competitive landscape.

As Senior Product Marketing Manager, you will: 

• Research, develop, and evangelize clear and concise value propositions and solution-based narratives that differentiate and drive demand for our commerce solution for all buyer lifecycle stages and personas.
• Create a wide range of market facing assets, high-impact marketing collateral, and compelling content, including web pages, presentations, pitch decks, product sheets, videos, and thought leadership pieces, that reinforce our key solution messages, product offerings, and capabilities.
• Partner closely with the demand generation team to support market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences.
• Work with the Product Management team to lead go-to-market (GTM) activities for new product launches and new feature releases - owning positioning, messaging and related market-facing materials.
• Collaborate with customer marketing, customer success and directly with customers to produce compelling case studies, presentations, speaking engagements, and other advocacy materials.
• Equip the sales and business development teams with tools, resources, and enablement to effectively communicate the value proposition of our products and position against competition.

Here is what will qualify you for the role:

• Over 5 years of marketing experience, including 3+ years in product marketing.
• Experience in B2B SaaS. 
• Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, content creation, and sales partnerships.
• Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders.
• Willingness to travel up to 25%.

• Previous roles in enterprise technology companies, particularly in Artificial Intelligence (AI).

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you! / Send us your application, we want to know what you're all about!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

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