Senior Product Analytics Lead

About Us:

Ground News is a platform that makes it easy to compare news sources, read between the lines of media bias, and break free from algorithms.

In a world where political polarization and media distrust are at an all-time high, Ground News offers people a better way to stay informed and see every side of the story. Our mobile app, web app, and browser extension are home to a community of mindful readers who use our news comparison platform to engage with news beyond their filter bubble.

Unlike most news companies, our values do not align with any specific political ideology. Unlike most tech platforms, we don’t rely on algorithms to keep users on our platform to sell more ads. We are supported by our readers who pay for a subscription to build a more nuanced understanding of the news, the world, and themselves.

Highlights:

• #1 on Product Hunt

• #2 on 2025 Apple Design Awards in the Social Impact category

• 3-time winner of US App of the Day

• Winner of Digital News Innovation Challenge by Facebook

• Winner of Mobile Apps Showdown at CES.

The Opportunity: Senior Product Analytics Lead

This role is joining Ground News at a pivotal stage of growth.

As our product and subscriber base continue to grow, the complexity and impact of our decisions are increasing. Product Analytics is becoming a core lever in how we prioritize what we build, how we measure success, and how we ensure our growth aligns with our mission to reduce polarization and help people see every side of the story.

The Product Analytics team is responsible for building the data foundation that supports product decision-making, experimentation, reporting, and machine-learning initiatives across Ground News. As a Product Analytics Lead, you’ll help shape this foundation, defining metrics, data models, and analytical standards that will scale with the company.

This is both a hands-on and high-ownership role. You’ll transform raw product data into a trusted analytics layer that informs roadmap decisions, validates product bets, and helps us understand how our unique features change the way people consume and engage with news.

You’ll partner closely with Product, Engineering, and other business leaders to design data models, audit logging schemas, and experimentation frameworks. The systems and metrics you build now will become the backbone of how Ground News measures impact and success while staying true to our mission.

What You’ll Do:

• Conduct exploratory, open-ended analyses to answer high-impact questions central to Ground News’ product strategy.

• Analyze and model the impact of product decisions in ways that are easy to interpret, share, and act on, prioritizing clarity over unnecessary complexity.

• Define, develop, and evolve standardized product and business metrics to understand user behaviour, engagement, and subscription performance.

• Develop scalable data models that efficiently answer product questions and user behaviour.

• Create intuitive dashboards and visualizations that surface meaningful product insights.

• Lead the design, launch, and analysis of experiments (multivariate feature tests) across the product ecosystem.

• Monitor topline product and business trends to inform roadmap planning and prioritization.

• Champion a documentation-first data culture to ensure shared understanding and long-term scalability.
  

What You’ll Bring:

• A self-directed data leader with a track record of moving the needle on product performance. You don't just report data; you use it to influence the strategic direction of the product. You are comfortable challenging assumptions and collaborating with executive stakeholders to shape a data-driven roadmap.

• 5-10 years of experience in product analytics, data science, analytics, management consulting, or related fields.

• Strong experience with Data models and DAGs, and modern BI tools (Looker, Metabase, Superset, etc.).

• Advanced SQL skills and experience working with cloud-based data warehouses (BigQuery, Redshift, Snowflake, Databricks).

• Proven ability and sound judgement to translate ambiguous business problems into analyses, as well as to articulate complex analyses into clear, actionable insights for product and business stakeholders.

• High standards for data quality, metric integrity, and analytical rigor.

• Fluency with intermediate statistical analysis to inform decisions with directional accuracy.

• Strong communication, documentation, and data visualization skills.
  

Bonus Points:

• Passion for news, media literacy, or experience working with content-driven products.

• Experience with digital subscriptions, mobile apps, or in-app purchase businesses.

• Familiarity with AWS environment and orchestration tools such as Dagster.

• Exposure to experimentation frameworks or applied machine-learning techniques.

Why Work at Ground?

Co-founded by a former NASA engineer and Bain consultant, a position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products.

This is an opportunity to work with a growing and mighty team that is working every day to build a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote.

Our culture is one of collaboration, creativity, and diverse perspectives. If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected], and a member of our team will be happy to help.
Compensation & Benefits

Your final offer will take into account various factors, including your skills, experience, and qualifications.

What you’ll enjoy at Ground News:

🌍 Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.

🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.

📈 Keep growing: Access to professional development opportunities to keep expanding your skills and career.

🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.