Lead the development and execution of paid media strategies focused on customer acquisition and revenue growth for a B2B SaaS company using data-driven approaches.
We are seeking an experienced Senior Performance Marketing Manager to lead our paid media strategy and execution. This role is critical in driving customer acquisition and revenue growth through data-driven paid media campaigns. The ideal candidate will have a strong background in B2B SaaS marketing and an expert-level aptitude in managing platforms such as LinkedIn Ads and Google Ads.
Your responsibilities will include:
- Oversee the strategy, execution, and optimization of paid media campaigns on platforms like LinkedIn Ads and Google Ads.
- Develop scalable performance marketing strategies that align with Novisto's business goals. This includes keyword research, ad copy creation, bid management, and audience targeting
- Continuously monitor campaign performance metrics (e.g., CTR, CPC, ROAS, Cost per Qualified Opp) to refine strategies for maximum ROI.
- Work closely with the sales, product, and content teams to align campaigns with broader business objectives.
- Plan and allocate the performance marketing budget effectively across channels to maximize impact.
- Provide regular performance reports with actionable insights to stakeholders. Use data analytics tools like Google Analytics for tracking and optimization.
- Stay updated on industry trends, competitors’ strategies, and emerging technologies in digital advertising.
What we’re looking for:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in performance marketing roles within B2B SaaS companies.
- Hands-on experience managing LinkedIn Ads and Google Ads campaigns.
- Strong analytical mindset, with the ability to interpret data and optimize campaign performance.
- Proven ability to create engaging and differentiated campaigns that drive conversions.
- Experience mentoring junior team members or managing a small team is a plus.
What we offer:
- Join an early-stage, well-financed company
- Advance Novisto’s purpose of contributing to the sustainability of the economy, environment, and society by empowering companies to make better decisions and disclosures through our ESG data management software
- Contribute your knowledge and insights to increase awareness and knowledge of sustainability
- Generous health benefits
- Flexible schedules
- 4 weeks of vacation
- Stock option plan
Top Skills
Google Ads
Google Analytics
Linkedin Ads
Novisto Montréal, Québec, CAN Office
Montréal, Quebec, Canada
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