Senior Paid Media Specialist

The Opportunity

At Workhuman, we believe paid media is more than ads—it’s how we connect bold ideas to the right audiences at the right time. We are seeking a Senior Paid Media Specialist to take a lead role in bringing media buying execution in-house, managing campaigns across search, social, display, and video. In this role, you’ll power the engine behind our Demand Generation and Account Based Marketing (ABM) programs, driving qualified leads, fueling webinar registrations, and helping advance pipeline for key accounts.

This is your chance to join a high-energy team that’s shaping the future of digital advertising at Workhuman while leveraging cutting-edge AI-driven tools and strategies to stay ahead of the curve.

** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office** 

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

What we can offer you:

• The opportunity to be part of a transformative initiative, building Workhuman’s in-house media buying capabilities.

• Ownership of campaign setup, optimization, and analysis across paid search, paid social, display, and video channels.

• Collaboration with Demand Gen, ABM, Content, and SEO stakeholders to align paid media with pipeline growth goals.

• Exposure to emerging AI capabilities and platform innovations that are shaping the next era of performance marketing.

• A key role in scaling measurable impact across high-value enterprise accounts and demand generation programs.

The skills you will bring:

• 3+ years of hands-on experience managing paid media campaigns across Google, Bing, Meta, and LinkedIn.

• Proven success optimizing campaigns with budgets of $50K+/month; B2B and/or lead generation experience preferred.

• Strong understanding of paid search tactics including match types, bidding strategies, ad copywriting, and conversion tracking.

• Demonstrated experience with A/B testing across ad copy, creatives, headlines, CTAs, and audience segments.

• Hands-on experience with SA360 or comparable bid management platforms (Skai, Marin, Optmyzr).

• Google Ads Search Certification required; Meta Media Buying Professional Certification preferred.

• Advanced Excel skills (pivot tables, vlookups, formulas).

• Excellent analytical and problem-solving skills, with confidence in interpreting and presenting data.

• Strong communication and collaboration skills—able to translate campaign performance into business impact.

• Passion for staying ahead of digital advertising trends, from AI-driven optimization to evolving SERPs and emerging platforms.

Achievements:

• Delivered measurable improvements in ROI and lead quality through paid media optimization.

• Drove account-specific impact by aligning paid media strategy with ABM and demand generation priorities.

• Developed disciplined campaign tagging and tracking frameworks (UTMs, conversion tracking) to improve data quality.

• Partnered cross-functionally to generate qualified leads, grow webinar registrations, and accelerate pipeline impact.

The base salary range for this position is $68,000–$82,000. Offered base compensation within this range will be determined based on the candidate’s qualifications, experience, geographic location, and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package, which supports employee well-being and work-life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at g[email protected] for assistance. We are committed to ensuring equal access to opportunities for all individuals. 

At  Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.  

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

•  We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.

• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.

• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.