Senior Marketing Advisor

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Join our growing team as a Senior Advisor, Relationship Marketing! In this role, you'll take the lead in the planning, creation, execution and performance assessment of national relationship marketing campaigns.

You'll have the opportunity to work on a variety of projects focusing on acquisition, loyalty, and retention for Intact Financial Corporation's brands, including Intact Insurance and belairdirect, across various markets. You'll play a crucial role in developing new strategies that align with our core business goals and offering insights to enhance our existing initiatives. After shaping these strategies, you'll lead the execution of these campaigns with the team to ensure success. You'll also represent our team in various committees and meetings, working closely with internal and external stakeholders.

What you’ll do here

• Lead the development, versioning, production and monitoring of full-funnel direct marketing campaigns and client communications (email, SMS, direct mail, call script) targeting existing customers and prospects, for the different Intact Financial Corporation brands and segments.

• Manage projects autonomously, from the brief to the final delivery, gathering relevant insights and information for each project.

• Manage multiple projects simultaneously, in close collaboration with the internal teams (database, operations, IT, web environments, brand, legal, etc.), the relationship marketing agency and other external suppliers, ensuring that objectives, timelines and budgets are respected.

• Review marketing collateral and coordinate approvals with internal and external stakeholders.

• Validate proofs to ensure a flawless delivery without mistake.

• Coordinate the tracking of expenses, open purchase orders and monitor accordingly.

• Drive creativity while ensuring compliance with the various brands’ creative guidelines.

• Assess campaign performance in order to make recommendations for optimization, driving innovation and outperformance.

• Prepare and deliver presentations for senior leadership.

What you bring to the table

• Bachelor’s degree preferably in Marketing / Communications or in any other related field.

• 5-7 years of experience in email marketing or relationship marketing or other marketing field also considered.

• Excellent verbal and written communication skills.

• Strong analytical skills, results oriented and ability to challenge the status quo.

• Sense of organization and priority management.

• Great ability to adapt to changes.

• Leadership and excellent teamwork skills.

• Attention to detail.

• Dynamism, proactivity, and creative spirit.

• Mastery of the Microsoft Office suite.

• Agency experience, an asset.

• Knowledge of the insurance industry, an asset.

• No Canadian work experience required, but must have authorization to work in Canada.

• Bilingualism (English/French) – need to interact on a regular basis with colleagues across the country.

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success

• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible work arrangements

• Possibility to purchase up to 5 extra days off per year

• An annual wellness account that promotes an active and healthy lifestyle

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

• Inspiring leaders and colleagues who will lift you up and help you grow

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.