Senior Marketing Advisor, Sponsorship, Partnership and Experiential Marketing

Building one of the most recognized brands in the country requires creativity, dedicated work, and flawless execution. Are you motivated by the idea of taking our sponsorship portfolio and activations to new heights? Do you want to create consumer-loved events that people talk about? Then we have something for you!

We are looking for a Senior Advisor, Marketing - Sponsorships, Partnerships, and Experiential Marketing, to join our growing team! As a Senior Advisor in Marketing, you will join the team responsible for sponsorships and partnerships at Intact Financial Corporation. You will manage major national properties in both Quebec and English-speaking Canada. You will develop, manage, and participate in the implementation of activations and amplifications to promote our brand. Our main objectives are to increase brand awareness and consideration.

From drafting briefs for agencies and creative development to follow-ups and results analysis, you will be at the heart of the performance of our sponsorships and activations. Working with internal and external experts, you will oversee multichannel initiatives ensuring that brand positioning is respected. You will also present strategies, plans, and results to our leaders. Join our inspiring and high-performing team in a dynamic and collaborative environment. It's the perfect place to learn, develop your skills, and grow to advance your career.

What you will do:

• Support the development and growth of our sponsorship portfolio to strengthen Intact Insurance's brand leadership in Canada.

• Manage major sponsorship properties and maintain relationships with those properties.

• Lead the development and implementation of activations and/or experiential initiatives to bring sponsorships to life while creating memorable experiences at sponsored events.

• Collaborate with agencies on creative development and production.

• Oversee the creative development and production of material, ensuring it meets technical requirements and budget.

• Orchestrate multichannel activation in partnership with internal colleagues (e.g., brand team, content, communications and PR, web platform, etc.).

• Coordinate approval of materials with involved internal partners.

• Manage the budget for projects under your responsibility.

• Measure and report on the performance of sponsorship activities and proactively propose plan optimizations to achieve our goals.

• Provide strategic recommendations for future initiatives.

• Search for new sponsorship opportunities, ensuring the brand remains visible and relevant in key markets.

• Critically analyze proposals to support contract negotiations.

• Keep Intact informed of trends in the sponsorship industry to maximize exposure and support the company's overall growth.

• Share our initiatives with internal stakeholders.

Desired Profile:

• You are a sociable person, you love marketing, and you are passionate about sponsorships.

• You are well-organized and excellent in project management: you easily handle situations with multiple stakeholders, tight deadlines, and budget constraints.

• You are an energetic person with contagious and positive energy, always striving to win.

• You enjoy working in a team; you easily adapt to a matrix environment and have a great ability to build relationships with colleagues.

• You are at your best in a fast-paced, constantly evolving and growing environment.

What you bring:

• Undergraduate degree in marketing or communication.

• More than 8 years of experience in sponsorship management or partnership with proven experience managing national properties.

• You have strong strategic communication skills.

• You are a results-oriented professional, challenging the status quo and encouraging others to do things differently.

• Excellent MS Office skills.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

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