Senior Manager, Product Positioning

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Lead the strategic development and execution of product positioning initiatives, ensuring CIBC Asset Management’s (CAM) investment products are clearly differentiated and effectively communicated to clients and stakeholders. Drive collaboration across teams to enhance the market presence and competitive advantage of CAM product suite.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview. 

How you’ll succeed

• Develop and execute product positioning strategies for both existing and new investment products, aligning with CAM’s business objectives and market trends.

• Lead the creation of compelling product narratives, value propositions, and messaging frameworks tailored to various client segments and distribution channels.

• Collaborate with Product Development, Marketing, Client Portfolio Management, and Global Distribution to ensure consistency and effectiveness of product positioning in all materials and communications.

• Oversee the preparation of product positioning deliverables, including product positioning briefs, pitch decks, fund profiles, commentaries, FAQs, and training materials.

• Analyze competitive landscape, client needs, and industry trends to identify opportunities for differentiation and inform positioning strategies.

• Present positioning strategies and key findings to senior leadership and other stakeholders, supporting business development and strategic initiatives. Ensure all positioning activities adhere to regulatory requirements and internal compliance standards. Continuously monitor and assess the effectiveness of positioning initiatives, leveraging feedback and analytics to drive continuous improvement.

Who you are

• You have Bachelor’s degree in Business, Finance, Marketing, or a related field (MBA or CFA designation considered an asset).

• You can demonstrate experience. 7+ years of experience in product management, product marketing, or a related role within asset management or financial services. Proven track record of developing and executing successful product positioning strategies. Strong understanding of investment products, financial markets, and client needs. Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messages. Demonstrated leadership and project management abilities.

• You know that details matter. You notice things that others don't. Your critical thinking skills help to inform your decision making. Analytical mindset with strong attention to detail.

• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life. Collaborative, proactive, and able to work effectively across multiple teams and stakeholders

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability. 

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What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.

• We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

*Subject to program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

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