Senior Manager, Content Marketing

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Cohere seeks a talented and strategic leader to join Cohere as the Senior Manager of Performance Content. In this role, you will be responsible for developing and executing a content strategy that positions Cohere as the premier Secure AI solution for businesses, with a focus on generating sales leads, fueling pipeline, and accelerating revenue. Your content will target C-level executives and decision-makers at Global 2000 companies, influencing their understanding and adoption of Cohere's innovative AI technologies. In this role, you will work cross-functionally with the Product Marketing, Web, Analytics, and Sales teams to develop compelling content for our highest priority industry verticals. The ideal candidate combines creativity, operational excellence, and data-driven decision-making to deliver impactful content that engage target audiences and drive measurable outcomes.

As our Senior Manager of Performance Content, you will be responsible for:

Content Strategy and Creation:

• Build a comprehensive global content strategy that aligns with Cohere's business goals, targeting C-levels and business decision makers at Global 2000 companies.

• Create compelling and informative content pieces, including blog posts, whitepapers, eBooks, newsletters, infographics, and more.

• Ensure content is optimized for search engines and aligns with Cohere's brand voice and tone.

• Develop content that supports customers at every stage, from acquisition to renewal, including product education, guides, webinars, and best practices. 

Leadership and Cross-Functional Collaboration:

• Lead and mentor content creators, providing guidance and support to ensure high-quality content production.

• Partner closely with Product Marketing, Web, Analytics, and Sales teams to ensure content aligns with our product messaging, web strategy, and sales strategy.

• Partner with the Events team to lead the creation of engaging webinar & event content, working with subject matter experts to deliver valuable insights and demonstrations of Cohere's product capabilities.

• Foster a collaborative environment, working closely with the demand generation, product marketing, and sales teams to support their needs and goals.

• Stay updated on industry trends, competitor activities, and emerging technologies to inform content strategy and keep Cohere at the forefront of the Secure AI space.
  

Driving Accountability and Business Growth:

• Develop framework for measuring the impact of content on pipeline creation, working across teams and stakeholders

• Leverage data and analytics to assess campaign performance, optimize strategies, and make informed editorial decisions

• Track and analyze the performance of content on a weekly basis, framing ROI in terms of deal flow and revenue

• Continually iterate our content slate to maximize its impact on business goals

• Measure and analyze the performance of content across various channels, identifying areas for improvement and optimizing future materials.

This career opportunity may be a good match for you if you have:

• 15+ years of experience developing and executing successful content strategies, preferably in a B2B technology or SaaS environment.

• 5+ years of experience managing and leading a content team.

• Excellent writing and editing skills, with the ability to create compelling narratives and adapt content for different formats and audiences.

• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

• Proficiency in content creation tools, SEO best practices, and analytics platforms.

• A deep understanding of the B2B sales cycle and the role of content in driving pipeline and revenue.

• Passion for Secure AI and its potential to transform businesses.
  

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you want to work really hard on a glorious mission with teammates that want the same thing, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.