Senior Growth Manager, Acquisition

About Felix:

Felix is Canada’s first end-to-end platform providing on-demand treatment for everyday health. Felix provides online treatment, prescription delivery and ongoing care across a growing range of categories such as mental health, sexual health and daily health.

In just 5 years we have expanded to treat over 17 common healthcare categories, enhanced our diagnosis solutions with integrated lab testing and expanded our pharmacy network to ship to almost every province in Canada.

Over this time, Felix has delivered 24 quarters of consecutive growth in both revenue and profit, making it one of Canada’s fastest growing tech companies. But more importantly, over 1 million Canadians trust Felix Health for their everyday healthcare needs.

About the Role

Reporting to the Director of Growth, the Senior Growth Manager will play a pivotal role in scaling Felix’s digital acquisition efforts through performance-driven creative, on-platform media buying and landing page optimization. 

This is a high-impact role focused on customer acquisition, creative development, and optimizing our growth levers across paid and organic channels.

The ideal candidate has a strong analytical mindset, deep experience in performance marketing, and a keen eye for creative strategy. They are highly data-driven and comfortable working cross-functionally with creative teams, product teams, and external partners to maximize efficiency and drive customer growth.

You Will:

• Own the strategy and execution of high-impact digital creative assets across Meta, YouTube, Google, and other acquisition channels.

• Work closely with the Creative team to brief, test, and iterate on ad creatives, messaging, and formats that convert.

• Own performance marketing strategy across channels like Meta, Google, YouTube, TikTok, Reddit, and emerging platforms. Manage budget allocation and CAC targets.

• Analyze user acquisition and retention cohorts to surface insights and inform growth roadmaps.

• Design and run experiments to improve conversion rates across our landing pages and web funnels, leveraging tools like HotJar, GA4 and WebFlow Optimize.

• Partner with lifecycle marketing and product teams to optimize onboarding, retention, and LTV through email, SMS, and in-product interventions.

• Collaborate with analytics and finance to forecast performance, track KPIs, and report on marketing ROI.

• Keep a pulse on industry trends and identify new channels, tools, or tactics that give us a competitive edge.

You Are:

• A data-driven marketer with a strong ability to analyze and optimize performance campaigns.

• A creative strategist who understands how to develop compelling ads that drive conversions, unearthing new insights and hypothesis form both our consumers and external industry trends

• A CRO expert who knows how to improve landing page performance and user experience.

• A collaborative team player who thrives in a fast-paced, execution-focused environment.

• A growth-focused leader who proactively identifies opportunities and executes with excellence.

You Have:

• Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role.

• Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns.

• Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates.

• Experience in affiliate marketing or partner-driven acquisition programs.

• Strong analytical skills with experience working in Excel, LightDash, Segment and similar BI tools.

• Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred.

• Experience working in a fast-paced, growth-focused company.

Nice to Haves:

• Experience in healthcare, wellness, or highly regulated industries.

• Hands-on experience with SQL or data visualization tools.

Benefits/additional compensation for this role include:

• Full medical, dental and vision benefits

• Maternity/paternity policy

• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first, work from anywhere in Canada

• Incredible culture powered by a highly collaborative and high-performing team

• Large impact at an early-stage technology company

• Professional development opportunities, working closely with founders and senior leadership team

Location: Toronto, Remote (Canada). We have an office in Toronto but are currently working remotely and open to candidates from anywhere in Canada.
Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing [email protected].