Senior Director of Product Marketing

About Us 

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner. 

We’re looking for a Senior Director of Product Marketing to lead and evolve our product marketing function — from strategy to execution. In this high-impact role, you’ll own product positioning, market insight, go-to-market execution, and company-wide pricing and packaging strategy. You’ll work cross-functionally with Product, Support, and the broader Marketing team to shape our roadmap, tell compelling stories, and drive adoption and growth across channels.

This leader must pair sharp strategic thinking with flawless execution, and have a clear, confident executive presence. You’ll be a key voice at the leadership table — able to distill complexity, advocate for the customer, and communicate with clarity and precision across senior audiences.

This role is ideal for someone who thrives at the intersection of product, brand, and business strategy — and who can lead through influence, storytelling, and insight.

• Lead Product Marketing strategy and execution
  • Define and evolve our product positioning, messaging, and differentiation across all segments and lifecycle stages.
  • Build compelling narratives and end-to-end launch strategies that drive adoption and align with business priorities.
  • Influence product strategy through customer and market insight, and act as a strategic thought partner to the Product leadership team.
• Own pricing and packaging strategy
  • Lead end-to-end pricing and packaging — including research, modeling, testing, and stakeholder alignment.
  • Partner with Product, Finance, and Strategy teams to evolve monetization in a way that supports both growth and customer value.
  • Serve as the internal expert on value articulation and packaging design.
• Drive full GTM activation
  • Lead go-to-market planning and execution across product and feature launches — including campaign development, lifecycle messaging, and channel coordination.
  • Collaborate with Customer Support to ensure launch readiness and successful product adoption.
• Lead market research and customer insight programs
  • Drive voice-of-customer, competitive intelligence, segmentation, and usage analysis to inform product and marketing decisions.
  • Translate insight into actionable recommendations for product strategy, messaging, and roadmap prioritization.
• Tell great stories
  • Shape the product narrative in partnership with Product and Brand — crafting emotionally resonant and strategically sound messaging that connects across audiences and channels.
  • Ensure all product communications ladder up to a clear, consistent, and inspiring story.
• Support future GTM evolution
  • Build foundational messaging, personas, and buyer journeys that serve current PLG customers and support future expansion into sales-led or B2B models.
  • Guide content, lifecycle, and campaign strategy to meet the needs of different customer segments.
• Lead and grow a high-performing product marketing team
  • This role will lead the entire Product Marketing team within SimplePractice. 
  • Manage and develop a team of product marketers and market researchers.
  • Foster a culture of clarity, accountability, and customer-first thinking.

Desired skills and experience:

• 10+ years of experience in Product Marketing, with 3+ years in a senior leadership role.
• Deep experience in SaaS, ideally in a PLG environment — with strong fundamentals in positioning, messaging, and market insight.
• Proven success leading pricing and packaging strategy at the company or product line level.
• Strong executive communication skills and clear, confident executive presence — able to influence senior stakeholders, communicate complex decisions, and lead through ambiguity.
• Experience partnering closely with Product, Support, and cross-functional teams to influence strategy and drive results.
• Demonstrated ability to lead compelling product launches and campaigns from insight to execution.
• Strong storytelling ability — you know how to craft a narrative arc that aligns business value with customer needs.
• Comfort with both strategic thinking and operational execution — you can move seamlessly between a product strategy session and a campaign review.
• Experience supporting hybrid GTM models (PLG + sales-led) is a plus.
• Passion for helping small businesses, therapists, or mission-driven professionals is a big bonus.

Base Compensation Range

$217,000 - $270,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].