The Senior Director of Growth leads FreshBooks' marketing strategies, optimizing acquisition channels and driving user growth while managing a large portfolio and P&L.
About the Role
What You'll Do
What You'll Bring
You'll Stand Out If You Have
Compensation
About FreshBooks
As the Senior Director of Growth, you are the architect of FreshBooks’ integrated acquisition and conversion engine. You will lead a high-scale organization encompassing Performance Marketing, PR, Web Strategy, and Demand Generation to optimize existing channels while aggressively opening new ones. Your mission is to orchestrate a "surround sound" marketing strategy where Paid, Earned, and Influenced channels work in concert to drive user growth. You will own the entire journey from first touchpoint through early lifecycle, ensuring high-volume traffic is successfully activated and converted into long-term customers. This role is a critical succession appointment, leading our largest team portfolio and the future of our acquisition engine.
Note: This role can be worked the following locations in Canada:
- Remote form Calgary,AB| Halifax,NS| Truro,NS| Vancouver,BC
- Hybrid form Toronto, ON
- Direct the user growth engine by aligning Performance, PR, and Demand Gen on a singular narrative amplified across SEM, Paid Social, Earned Media, and partnerships.
- Provide executive vision for global budget allocation, platform architecture, and the conversion-first roadmap for the marketing website.
- Reduce dependency on traditional channels (SEO/Paid) by building modern Demand Gen functions, utilizing Community, Creators, and Influencers as primary performance levers.
- Use media relations as a strategic growth lever to build "Social Proof" and SEO domain authority, increasing the effectiveness of Paid and Demand Gen efforts.
- Own the "Visitor-to-Paid" rate by leading CRO strategy and early lifecycle journeys to ensure users reach their "Aha!" moment quickly.
- Serve as the primary partner to Product and Product Marketing to bridge the gap between marketing-to-product experiences and multi-product positioning.
- Own the P&L for the Growth organization, including high-level forecasting and reporting complex multi-channel ROI to the C-Suite and Board.
- 12+ years of experience in Growth or Marketing leadership, with a proven track record as a "leader of leaders" managing multi-disciplinary, high-scale teams.
- Deep experience working across diverse marketing functions with a sophisticated understanding of how PR, Search, and Social fuel one another.
- A strong preference for candidates who have successfully scaled growth in a DTC environment or a high-growth SaaS ($100M+ ARR) context.
- A relentless focus on the "leaky bucket" and micro-conversions (Web visit → Trial → Activation → First Invoice → Paid).
- Demonstrated ability to open new, non-traditional channels and pivot strategies in response to AI disruption and rising acquisition costs.
- The ability to manage a diverse spectrum of talent, from technical web developers and media buyers to creative PR specialists.
- Exceptional ability to translate complex attribution models and multi-channel strategies into actionable insights for executive leadership.
- Proven success building Creator, Influencer, or Community programs that moved the needle on actual revenue rather than just brand sentiment.
- Advanced experience using automation and product triggers to drive the "trial-to-paid" transition.
- Experience stepping into high-impact roles within a structured succession plan, demonstrating immediate strategic value.
#LI-SR1 #LI-Remote
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$180,000 - CA$220,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
Top Skills
Automation
Community
Creators
Demand Generation
Influencers
Paid Social
Performance Marketing
Pr
Sem
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