Senior Demand Generation Manager, Enterprise

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. 

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are currently seeking a Senior Demand Generation Manager to join our newly formed Enterprise Marketing team in Toronto or the US East coast. 

This role is a critical part of the team focused on penetrating and expanding within the largest and most complex buyers in the legal space. You will be a key player in developing and executing scalable programs to drive pipeline generation and shaping a trusted AI-powered LegalTech brand.

This is a highly collaborative role where you will work in lockstep with the Senior Director of Enterprise Marketing, enterprise sales, and the senior leadership team to shape the future of our upmarket brand and strategy.

You are a seasoned B2B marketer with a proven track record of strategizing and executing data-driven marketing programs that achieve ambitious targets for the enterprise segment. You understand that marketing to large, complex organizations is a long-term, relationship-based endeavor. You are known for your communication and collaboration skills, able to work cross-functionally to execute world-class programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities and are not afraid of a challenge.

• Strategy & Execution: Partner with the Senior Director of Enterprise Marketing to develop and execute the comprehensive demand generation strategy for the enterprise segment, directly aligning with Clio’s revenue targets.

• Campaign Development: Build and execute integrated campaigns to drive top-of-funnel awareness and Marketing Qualified Leads (MQLs) from enterprise accounts.

• Account-Based Marketing: Launch and scale Account-Based Marketing (ABM) and intent-based programs targeting key industries and segments within the legal space.

• Channel Optimization: Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.

• Funnel Analysis & Reporting: Analyze all aspects of the enterprise marketing funnel, identify areas for improvement, and implement strategies to capitalize on these opportunities. Collaborate with Sales and RevOps to measure marketing’s impact and report on performance.

• Sales Partnership: Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals.

• 7+ years of experience in a B2B SaaS, demand generation-focused marketing organization.

• Proven success in executing enterprise go-to-market (GTM) strategies.

• Experience managing campaigns for long, complex sales cycles with multiple stakeholders (e.g., legal, IT, procurement, security).

• Excellent analytical skills and deep experience measuring data-driven marketing programs.

• Strong communication, project management, and writing skills, with an ability to translate technical value into business impact.

• Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.

• Prior experience in LegalTech.

• A strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms.

• Background in marketing AI-enabled platforms or tools.

• Hands-on experience executing Account-Based Marketing (ABM) strategies.

• Familiarity with Salesforce and Looker.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include: 

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance 

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.

• Flexible time off policy, with an encouraged 20 days off per year.

• EAP benefits for you and household members, including counseling and online resources

• 401k matching and Child Education Savings

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

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*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility 

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.