Senior Content Strategist (Temporary 12 months)

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented below is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

Salary range (but not limited to):

About the role

Challenging the status quo takes curiosity, empathy, and craft. If you’re obsessed with how words shape customer behavior, love turning complexity into clarity, and know that the right message at the right moment can build trust and loyalty, this role may be perfect for you.

This role is an opportunity to shape how customers experience a new, innovative program, moving beyond transactional communications to moments that build confidence, clarity, and loyalty over time. We’re looking for a Content Strategist who can craft a compelling narrative across channels, simplify complex information into language people actually understand, and help teams test-and-learn toward a stronger, more differentiated experience.

You’ll be the strategic owner of content across the journey - partnering with design and research and stakeholders across the business to create content that’s consistent, on-brand, and easy to act on. Your work will span channels and formats: across digital, emails, letters, and supporting education.

Your work will directly influence customer confidence, perceived value, and long-term loyalty. If you’re equal parts storyteller and systems-thinker and you can collaborate across disciplines to ship content that is both human and high-performing, you’ll thrive here.

What you’ll do here:

Content Strategy & Messaging System

• Define and maintain content principles, tone, and message hierarchy across channels

• Build modular content that can scale and evolve through experimentation

• Ensure communications are clear, human, action-oriented and on-brand

• Map content to customer needs and decision points; and shape information hierarchy so customers can find what matters fast.

Copy Development & Editing

• Write and edit customer communications across channels, which could include digital experiences, emails, letters, SMS, in-product messaging, FAQs, scripts, and supporting education - ensuring the story holds together no matter where customers enter the journey

• Translate complex concepts into plain language aligned with brand and compliance needs

• Partner with design to align content with layout, accessibility, and readability best practices

• Make sure content is adapted to current systems and constraints

Governance & Alignment

• Centralize content sourced from multiple teams into a single library

• Manage review cycles with partners (brand, legal/compliance, translation) and incorporate feedback efficiently

• Support measurement by ensuring variants map to clear hypotheses

• Bring rigor to measurement: establishing hypotheses, running experiments, and using qualitative and quantitative insights to iterate on content that improves comprehension.

Collaboration

• Bring rigor to measurement: establishing hypotheses, running experiments, and using qualitative and quantitative insights to iterate on content that improves comprehension.

What you bring to the table:

• Bachelor’s degree in Communications, English, Journalism, HCI, or equivalent practical experience

• 7+ years of experience in content strategy, UX writing, or editorial strategy

• Proven ability to simplify complex concepts into plain-language, customer-first content

• Portfolio demonstrating end-to-end content content strategy (research, messaging, IA, UX writing, governance) and measurable outcomes

• Confidence writing for regulated products and partnering with Legal/Compliance and Risk

• Experience working embedded in a Design/UX team and partnering closely with UX/UI designers, researchers, and service designers

• Strong cross-channel content expertise (web/app, email, SMS, letters, FAQs/help content, scripts), ensuring narrative and voice are consistent end-to-end

• Content systems mindset: voice & tone guidelines, reusable patterns, content standards, and governance that scale across teams and channels

• Research and experimentation skills: content audits, usability testing, message testing, and using insights to iterate

• Data-informed approach: defining success metrics and using analytics (e.g., comprehension, conversion, contact drivers, churn/retention) to optimize content

• Exceptional stakeholder management and facilitation skills: able to align partners across businesses and functions

• Strong editing and quality bar: able to manage reviews, version control, and approvals in fast-paced environments

• Knowledge of accessibility and inclusive language best practices (e.g., WCAG-aligned content, readability standards)

• Experience with bilingual workflows

• Experience working in insurance and/or financial services (asset)

• Experience with personalization, localization, SEO, call center/service content, and design system contribution (asset)

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

• No Canadian work experience required however must be eligible to work in Canada.

You might be a fit if you:

• Get excited about shaping how customers feel and what they understand

• Have led messaging work where you weren’t just editing words, you were setting direction and building a scalable narrative system

• Read customer research and immediately see what it means for tone, framing, and content priorities across channels

• Want to own a high-impact content lane and make your mark on a new program

We encourage applicants to share a portfolio or work samples so we can better understand your creative approach and accomplishments.

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We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.