Senior Content Strategist (Temporary 12 months)

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.
 

About the role

About the role

We are seeking an experienced and versatile Content Strategist to join our dynamic team to help transform how we connect with our audience through compelling email newsletters. Reporting to the Lifecycle Marketing Manager, this individual will play a pivotal role in shaping and executing our eNewsletter content strategy for the Intact Insurance brand – with a focus on prevention. This person has a strong background in content creation, a keen eye for detail, and the ability to create engaging, interactive content that drives user interest and builds brand advocacy. This role requires a blend of strategic thinking, creative flair, and hands-on content creation skills.

What you’ll do here:

• Develop and implement a content strategy for a recurring email newsletter that will stimulate interest around prevention and drive traffic to our website and mobile app.

• Conduct ongoing research to gather information and build knowledge around climate adaptation and prevention actions, as well as understand audience preferences, segmentation opportunities and trends to ensure content relevance and effectiveness.

• Collaborate with various internal/external experts and stakeholders to identify and develop content opportunities.

• Write, edit, and proofread engaging and creative content aligned with the brand positioning and internal guidelines while ensuring all content is consistent with the brand voice and tone.

• Develop interactive content such as polls, quizzes, and personalized recommendations to enhance engagement.

• Collaborate with the external agency to bring the content to life in visually appealing and interactive email layouts.

• Plan and manage the eNewsletter content calendar, ensuring timely and regular communication with our audience.

• Participate in the performance monitoring and analysis of the eNewsletter and use data-driven insights to optimize content and improve overall strategy.

• Stay updated with the latest trends and best practices in email marketing and content strategy.

What you bring to the table:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• 7+ years of proven experience in content creation and strategy, or a similar role, preferably in email marketing.

• Exceptional writing, editing, and proofreading skills.

• Written and verbal communication skills in both English and French, an asset.

• High level of creativity and innovative thinking.

• Intellectually curious and goal-oriented, constantly seeking new knowledge and ways to achieve excellence.

• Strong organizational and project management skills.

• Demonstrates teamwork and initiative in a dynamic setting.

• Thrives in a fast-paced environment, efficiently managing multiple priorities and meeting tight deadlines.

• Ability to present ideas to senior management.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

• No Canadian work experience required, but must have authorization to work in Canada.

#LI-Hybrid

What we offer
 

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a temporary member of our team:

• Inspiring leaders and colleagues who will lift you up and help you grow

• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities.

• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.