Senior Concept Creative

Your Role

• Own end-to-end creative direction across AI image and video projects - from high-volume ideation to polished, campaign-ready delivery.
• Lead the early strategy + concept phase with clients: interpret briefs, define creative territories, pitch bold directions, and align on what success looks like before production begins.
• Invent AI-native concepts that excite clients unlocking creative possibilities they wouldn’t expect from AI (while keeping everything premium, intentional, and on-brand).
• Build and scale a repeatable creative pipeline: concept waterfall → moodboards → narrative frames → visual rules → production direction → review standards.
• Direct execution (not just ideas): guide artists and producers through iteration, refinement, and finishing so outputs feel curated - not generic AI.
• Partner closely with the Head of Production and Project Manager to ensure creative intent is protected while timelines, approvals, and delivery stay tight.
• Set the creative bar for the studio: define visual language, originality standards, and brand fit protecting the work from trend-chasing and “AI sameness.”
• Champion ethical creation: ensure opt-in participation, transparency, and respect for talent value and usage rights are built into how we create and deliver.

Your Profile

• 6+ years in Creative Direction / Art Direction / Concepting (agency, studio, entertainment, fashion/beauty, creator economy, or campaign-driven environments).
• A visionary creative profile with a portfolio that proves strong aesthetic judgment, world-building, and storytelling -you create work that feels intentional, premium, and culturally relevant (not generic, not trend-chasing).
• Clear interest in AI’s evolution and creative potential : you’re already exploring it, thinking ahead, and can confidently direct AI-enabled work (you don’t need to be the most technical person in the room, but you must be fluent enough to lead outcomes and quality).
• Proven ability to sell ideas: strong experience presenting to clients, defending a creative point of view, and getting concepts approved.
• Comfortable in a fast-paced production rhythm: understands workflows, iteration cycles, creative reviews, and how to collaborate tightly with producers/project managers and creative teams.
• Strong collaborative mindset - whether you come from in-house, agency, or freelance, you know how to plug into a team, communicate clearly, and move projects forward.
• Sound judgment around brand safety, representation, and ethical considerations, especially when working with emerging tech.
• You have a “Hollywood brain” energy: obsessed with culture, artists, and what people actually want to watch - your ideas feel like entertainment, not just ads.
• Experience helping build a creative pipeline or studio function from early-stage (standards, workflow, creative systems).
• Strong understanding of usage rights / licensing / talent protection in modern content production (especially relevant in AI-enabled work).

Perks!

• Unlimited Paid PTO : Yes, really. Enjoy true work–life balance with the freedom to take the time you need, when you need it! 
• 12 Monthly Personal Days : One extra day off every month to recharge and relax
• Flexible Work Environment : Minimal office attendance for those near our hubs, giving you room to adapt your schedule with ease.
• Montreal & Toronto Offices : Snacks, great vibes, and pet-friendly spaces. What more could you ask for?
• Remote Work : Ideal for our travellers, expats, and digital nomads who want to grow their career without staying in one place.
• Freestyle Fridays : We wrap up at 2:00 PM ET every Friday. Long weekends, every week.
• Comprehensive Insurance : Dental, vision, and medical coverage for you and your loved ones.
• Room to Grow : Take advantage of real internal mobility in a fast-growing company where “sky’s the limit” isn’t just a saying.
• The Best of Both Worlds : A vibrant startup spirit backed by 15+ years of experience and the stability of a well-established organization.