Develop and execute demand generation campaigns for Spreedly's payment orchestration platform, focusing on merchant engagement and lead generation.
About Us:
Spreedly is the world's leading Open Payments Platform, sitting at the center of a network processing more than $50b of GMV annually. Spreedly's Payments Orchestration platform enables and optimizes digital transactions with the world’s most complete payment services marketplace. Built on Spreedly’s PCI-compliant architecture, our Advanced Vault solution combines a modern feature-set with rule-based configurations to optimize the vaulting experience for all stored payment methods. Global enterprises and hyper-growth companies grow their digital business faster by relying on our payments platform. Hundreds of customers worldwide secure card data in our PCI-compliant vault and use tokenized card data to enable and optimize over $45 billion of annual transaction volumes with any payment service.
Our vision is that the world is better with a diversified, inclusive payment ecosystem. Our mission is to accelerate commerce with an open, secure, and flexible payment platform that welcomes all payment participants. Our employees help us execute our vision by building a culture focused on autonomy, transparency, and collaboration in a dynamic, high-growth organization.
Product Offering:
Spreedly provides an open payments platform. The platform’s connectivity provides payments performance. Key products and services include:
Payment Gateway Integration: Connects merchants, platforms, and marketplaces to multiple payment gateways and payment services.
Tokenization: Securely stores and manages payment data with a universal tokenization service.
Transaction Routing: Enables intelligent routing of transactions to optimize success rates and costs.
Payment Vault: A secure storage solution for sensitive payment information.
Fraud Tools Integration: Integrates with various fraud prevention tools to enhance transaction security.
About the Role:
As a Senior Campaign Manager at Spreedly, you will play a pivotal role in developing, executing, and optimizing demand generation campaigns that support our business goals within the global payments ecosystem. You will focus on building and driving demand for Spreedly’s payment orchestration platform, ensuring we attract and engage merchants, payment service providers (PSPs), and enterprise customers across various industries. Your work will directly support Spreedly's growth by driving awareness, engagement, and conversion within key regional markets.
Responsibilities:
- Demand Generation Strategy: Develop, maintain, and execute targeted demand generation plans aligned with business and regional sales goals for Spreedly’s payment orchestration solutions.
- Target Audience Engagement: Design and implement multi-channel demand generation campaigns.
- Multi-Touch Campaigns: Plan and execute integrated, multi-channel programs (e.g., digital ads, social media, email marketing, events, webinars, direct mail, content marketing) to drive awareness, engagement, and conversions with our ideal customer profile (ICP) in various regions.
- Industry Insights: Continuously monitor trends within the payments, fintech, and e-commerce industries to identify new lead sources, refine campaign strategies, and maximize conversion rates.
- Regional Campaigns: Ensure differentiated messaging and value propositions for regional campaigns that speak directly to the needs of different market segments (e.g., large merchants, payment processors, fintech innovators).
- Lead Generation & Nurturing: Identify content requirements for lead generation and nurturing; oversee content creation and management while ensuring campaigns stay on time and within budget.
- Performance Measurement & Reporting: Assist in forecasting, measuring, analyzing, and reporting on the performance and ROI of marketing programs. Adjust campaigns based on data-driven insights to maximize effectiveness.
- Event Management: Support the management and promotion of regional events and webinars, using these as key channels for lead generation and brand awareness.
Requirements:
- 5+ years in B2B demand generation, with a focus on enterprise-level programs (e.g., email campaigns, webinars, events, digital advertising, content marketing, social media).
- Proven ability to collaborate effectively with Sales, Product, and other key stakeholders to align marketing efforts with business goals.
- Experience with Account-Based Marketing (ABM) strategies and tactics is highly preferred to drive targeted campaigns for key accounts.
- A proactive, results-driven individual who thrives in a fast-paced environment, with a high level of initiative and accountability for results.
- A proven track record of delivering campaigns that generate high-quality leads and align with sales objectives.
- Proficiency with web tools (e.g., WordPress), CRM systems (e.g., Salesforce), marketing automation platforms, and digital project management tools (e.g., Monday.com Confluence, Slack).
- Demonstrated experience partnering with sales teams to develop campaigns that directly contribute to revenue growth and business development.
- Strong organizational skills with the ability to multitask, prioritize issues, and manage multiple projects simultaneously.
- Analytical and data-driven mindset to track campaigns, make real-time adjustments, and attribute opportunities to programs.
We Offer Our Canada-based Employees:
- Competitive salary + Equity
- Group Life Insurance and Disability Coverage
- Medical, Vision, and Dental coverage
- Pension contribution
- Open Paid Time Off policy
- Monthly home working/digital lifestyle stipend, new MacBook, and one-time accessory reimbursement
- $1,000 annual professional development stipend
- Access to company-paid professional coaching service
- Visits to HQ in Durham, North Carolina for remote employees
#LI-AE1
Spreedly is an equal opportunity employer. We are committed to fostering, cultivating, and preserving a culture of diversity, equity, inclusion, and belonging. We actively work to drive out even unintentional discrimination in our hiring processes via practices like blindly graded work samples, structured interviews, and diversity awareness training.
Due to the sensitive nature of what Spreedly does - handling payment data - finalist candidates must complete a successful background and reference check.
At this time Spreedly is unable to provide sponsorship for employment, and we are not set up to support remote employees who reside in California or New York. In order to be considered for employment, applicants must be currently legally authorized to work in the job location country and not require future sponsorship in order to continue working in that country.
We appreciate your interest in our company. Because of the high volume of resume flow, we may only respond to those candidates that we think will be a potential fit.
Top Skills
Confluence
Marketing Automation Platforms
Monday.Com
Salesforce
Slack
Wordpress
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