Senior Brand Manager, Sales Strategy & Planning [Contract]

What will you work on?
 

The Sales Strategy & Planning team connects our brands with customers, categories and shoppers, and is responsible for developing and informing our category and brand priorities, go-to-market plans and oversee the US P&L for assigned business segment. The Senior Brand Manager, Sales Strategy & Planning, is responsible for driving the development, implementation and management of the strategic and tactical marketing plans to drive consumer demand in the US Market and oversee the US P&L for assigned business segment. The SBM will also lead a team to achieve goals within the US Marketing plan.
How will you create impact?

• Manage the Wheels & Action portfolio to exceed annual corporate goals – revenue, margin, market share and consumer demand in the US market
• Manage the financial aspects of the portfolio, including costing and pricing, P&L, marketing budget, forecasting, promotional opportunities, SKU rationalization and profitability analysis. Manage mix/pricing to achieve financial objectives, keep to pricing deadlines, liaise with Brand Finance and Sales.
• Collaborate with Sales and Marketing teams to establish consumer-centric retailer activation plans – product lines, strategic retailer marketing plans, promotional plans. Support customer and channel priorities, strategies and plans.
• Partner closely with Sales Operations and Commercial Analytics to add value to sales organization with actionable insights
• Use forecasting and market insights tools including Circana and Brand Health Trend Reports to evaluate brand performance and marketing effectiveness
• Leverage POS data, marketing performance, and competitive insights to drive commercial results across a portfolio of brands.
• Manage relationships with key external partners to ensure we deliver on brand priorities, amplification of current priorities and drive synergies across product, marketing and pricing
• Identify market trends & and competitive insights to support portfolio management and go-to-market plans for the US
• Toy Fair – A key member of the wider team responsible for preparing for and contributing to Toy Fair. Present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support
• Manage relationship with external licensor partners and internal franchise teams on marketing plans, budgets, retail/commercial strategies, and creative approvals.
• People Management: Lead a team of direct reports on plans, targets, workload and development. Be a mentor within the wider business.

What are your skills and experience?

• Experience managing a portfolio of business in the US market
• Passionate about the Wheels & Action category and has a deep understanding of how to go to market with products
• Experience working with licensors and managing licensed brands preferred
• Consumer product brand and marketing management experience in a new product-oriented industry, preferably in toys, entertainment, or other pop culture products
• Strong brand management skills – experience with pricing, P&L management, channel and portfolio management and ability to deliver strong marketing plans
• Strong collaboration skills – ability to work closely with Sales to deliver against commercial goals
• Demonstrated abilities to work in a matrix environment with the ability to forge strong relationships within the company
• Experience managing pricing/profitability, forecasting, marketing budgets, and a P&L with proven results of achieving MC/DC/GS$ targets
• Working knowledge of a variety of marketing tactics from Digital, Social and Retail Media/Ecom
• Ability to navigate or learn new systems – Power BI, SAP, Circana, Forecasting Tools
• Required competencies include data/performance analysis, P&L/pricing management, budget management, decision making ability, conceptual ability, creative ability, performance management, conflict management, and tenacity

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