Senior Advisor, Promotion

Are you passionate about marketing, communications, and go-to-market strategy? Do you enjoy transforming ideas into impactful initiatives that drive business results? Are you motivated by putting the client first?

As a Senior Advisor, Promotion, you will play a key role in the commercialization of our insurance and savings solutions. You will help develop compelling marketing strategies, innovative campaigns, and sales enablement tools that directly contribute to the success of our distribution networks.

This position offers an excellent opportunity to showcase your expertise and maximize your potential within a caring and trusted organization. Here, people and their development are at the heart of our priorities, creating an environment that fosters collaboration and innovation.

As a Senior Advisor, Promotion, you will be at the heart of our mission. Key responsibilities include:

• Lead high-impact go-to-market strategies from concept through execution;
• Design multi-channel marketing campaigns that engage audiences and deliver measurable results;
• Develop marketing content, sales tools, and value propositions that simplify complex concepts and showcase our solutions;
• Collaborate closely with product experts, sales teams, and communications partners;
• Influence marketing direction through creativity, strategic thinking, and market insight;
• Measure campaign performance and continuously optimize results;
• Manage multiple projects simultaneously while meeting tight deadlines.

We are looking for someone who:

• Is recognized for strong expertise in marketing, communications, and commercialization;
• Stands out for exceptional writing skills and the ability to simplify complex concepts;
• Demonstrates strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment;
• Is recognized for autonomy, influence-based leadership, and strong interpersonal skills;
• Holds a bachelor’s degree in Marketing, Business Administration, Communications, or an equivalent discipline;
• Has a minimum of six to eight years of relevant experience in a similar role;
• Possesses excellent French communication skills, both spoken and written;
• Has strong proficiency with Microsoft Office tools and Copilot;
• Has an interest in financial services and business-related challenges;
• Thrives in a dynamic environment and can effectively manage multiple priorities;
• Has knowledge of financial products, considered a significant asset;
• Has experience working with distribution networks, considered an asset.
• Advanced English and French language proficiency is required, as the incumbent will be expected to collaborate with sales teams across Canada, participate in numerous meetings conducted in English and or French, and prepare written documents and marketing materials in English and French on a regular basis.

• A workplace where learning and development are combined with a collective pursuit of excellence;
• Artificial intelligence tools available to everyone, helping increase personal effectiveness and support organizational growth;
• A healthy, safe, equitable, and inclusive environment where individuals can thrive and reach their full potential;
• The opportunity to work in a hybrid environment supported by flexibility and access to inspiring and innovative workspaces.

• Flexible group insurance plans;
• Competitive retirement savings program;
• Employee share purchase plan;
• Vacation program, wellness days, and personal development days;
• Telemedicine services;
• Employee and Family Assistance Program;
• Ergonomic furniture program;
• Performance bonus;
• Discounts on iA products;
• And much more!

At iA, we believe in potential and value diverse experiences. If this opportunity inspires you, we encourage you to apply. Your place may be with us, and we would love to get to know you.

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.