Senior advisor - Product marketing

SUMMARY OF RESPONSIBILITIES

Do you enjoy developing marketing strategies and executing product positioning, promotion, and go-to-market activities? Are you known for your business acumen, leadership, sound judgment, and ability to manage medium- to large-scale projects? We are looking for a Senior Advisor - Product Marketing for our Group Insurance and Savings Solutions division.

In this role, your main responsibilities will include:

• Developing and executing business, marketing, distribution, product positioning, and thought leadership strategies.

• Leading strategic projects and specific mandates.

• Planning and coordinating marketing initiatives and implementing performance measurement tools.

• Conducting competitive and data analysis to identify trends, challenges, or opportunities and making recommendations for the commercialization and development of group insurance and savings products.

• Defining customer journeys and the value proposition of products and services.

• Leading multi-faceted projects from planning to delivery, including information gathering, execution, coordination, and approval management, while respecting deadlines, budgets, and organizational quality standards.

• Providing daily support to the sales force across Canada to drive business development.

• Acting as a strategic advisor to teams, senior management, and departments requiring expertise in business and marketing strategies.

• Working closely with product managers to define the vision and roadmap for the projects under your responsibility.

REQUIREMENTS

• Bachelor's degree in Marketing (Master’s degree in Marketing is an asset)

• 8 years of relevant experience in a similar role

• Knowledge of financial products and/or group insurance and savings products

• Excellent command of French and English (intermediate/advanced level), both spoken and written

• Intermediate/advanced level of English is required, as the role involves developing marketing strategies, targeting, positioning, and defining product differentiators with various departments on a weekly basis. These departments are unilingual English-speaking.

• Strong strategic vision to develop complex strategies and align them with all stakeholders

• Proven ability to develop and implement marketing strategies

• Skills in creating compelling presentations to support strategic recommendations

• Leadership, analytical and synthesis skills, strong business sense, team spirit, ability to manage tight deadlines, and creativity

• Extensive experience in market monitoring and data analysis

• Proficiency in Microsoft Office Suite

iA Financial Group

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we’re a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it’s by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we’re invested in you.

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.