SENIOR ADVISOR, EMAIL MARKETING & OPERATIONAL MARKETING DATA

We are banking at another level.

Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few   

• In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning, training and development, and much more... 

POSITION OVERVIEW

We are looking for a highly motivated and data-focused Email and Operational Marketing Data Senior Advisor to join our Growth Operations team In this role, you will be responsible for overseeing the integrity and effectiveness of operational marketing data, with a focus on identifying and implementing strategies to enhance its quality, consistency, and usability. Leveraging this data, you will design, implement, and optimize automated email marketing workflows that support business growth.

You will also play a key role in managing part of the team’s backlog, prioritizing and addressing incoming requests related to data insights and email operations. This includes collaborating with stakeholders to understand business needs, translating them into actionable tasks, and ensuring timely execution.

CHALLENGES TO BE MET

• Manage a portion of the Growth Marketing Operation team’s backlog, triaging and prioritizing requests related to operational marketing data and email operations.

• Identify and implement improvements to enhance the quality, consistency, and usability of operational marketing data.

• Track, document, and prioritize bugs or issues within marketing automation systems; collaborate with IT or technical teams to ensure timely resolution and conduct user acceptance testing (UAT) to validate fixes.

• Design, implement, and continuously refine marketing automation workflows that align with business objectives, ensuring seamless data flow and communication between marketing initiatives and the CRM. 

• Ensure all email marketing activities comply with relevant regulations and best practices

• Produce and deliver regular reports on the quality of email and operational marketing data, highlighting key insights, trends, and areas for improvement to inform strategic decision-making across stakeholder groups.

• Act as a subject matter expert on the use of marketing automation tools and platforms, ensuring they are used effectively and efficiently.

• Identify optimization opportunities within the marketing automation and email team and follow through with proposed action plan

WHAT WE ARE LOOKING FOR

• Proven experience in marketing automation and operational data analysis.

• Proficiency with tools such as Eloqua, SAP Marketing Cloud, Customer Insights, HubSpot, Marketo, Salesforce, or similar platforms.

• Experience managing team backlogs and using project management tools within Kanban or other Agile frameworks

• Ability to translate complex data into actionable insights

• Detail-oriented with a passion for continuous improvement and innovation

• Experience working with a Customer Data Platform (CDP) (an asset)

• Experience or knowledge of the financial industry, entrepreneurship domain or B2B sector (an asset).

• Bilingualism (French and English).

#INDHP 

Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at [email protected].

While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.