Project Manager, Salesforce Marketing Cloud (SFMC) and Omnichannel

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model

• Possibility to purchase up to 5 extra days off per year

• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more

• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Salary range (but not limited to):

Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance):

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

Own the Salesforce Marketing Cloud (SFMC) program end to end—governance, roadmap, and cross‑functional alignment. You’ll be the go‑to for how we use SFMC, making sure teams leverage it effectively, stay on brand, and deliver business impact.

What you’ll do

• Be the SFMC governance guardian: set simple, scalable standards (naming, consent, segmentation, templates, QA) and keep us compliant and on brand.

• Run the roadmap: intake, prioritize, and sequence SFMC initiatives based on business goals and capacity.

• Orchestrate delivery: align marketing, CRM, data/IT, legal, and creative from brief to launch; manage timelines, risks, and change.

• Elevate the platform: champion the right use of Email Studio, Journey Builder, Automation Studio, Mobile/CloudPages; drive reusable templates and automations.

• Measure what matters: define KPIs, promote test‑and‑learn, and turn performance into clear recommendations for leaders.

What the Candidate Is Bringing

• Platform leadership: Practical SFMC know‑how; you can translate business needs into doable solutions and smart trade‑offs.

• Governance without friction: You set guardrails that teams actually follow.

• Business impact mindset: You prioritize by outcomes, not noise.

• Cross‑functional finesse: You build consensus and keep stakeholders informed.

• Delivery chops: Clear plans, on‑time execution, proactive risk management.

• Data comfort: You get data models, audiences, and metrics—and use them to improve.

• Continuous improvement: You simplify processes and level‑up enablement over time.

Required Skills

• 5–7+ years leading MarTech/CRM projects; Agile or hybrid experience.

• SFMC expertise.

• Working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder; exposure to Mobile Studio and CloudPages; awareness of Einstein features.

• Understanding of data extensions, contact model, subscriber keys, and smart segmentation.

• Familiar with AMPscript/SSJS concepts and dynamic content (partnering with specialists is fine).

• Knowledge of integrations with Salesforce Sales/Service Cloud or CDP/Data Cloud, APIs, and SFTP automations.

• Project/program management.

• Strong documentation and prioritization; confident running planning and stand‑ups.

• Governance, brand, and compliance.

• Experience setting and enforcing MarTech standards and change control.

• Understanding of deliverability, consent/preference management, and Canadian regulations (CASL, PIPEDA, provincial privacy laws such as Quebec Law 25), plus anti‑spam and SMS guidelines from carriers/CTIA where applicable.

• Strong eye for brand and content QA across email/SMS/landing pages.

• Analytics and optimization.

• Comfortable with campaign dashboards and attribution basics; KPI definition and exec‑ready reporting.

• Hands‑on with A/B testing and applying insights to journeys and campaigns.

• Communication and leadership.

• Clear, concise communicator who can simplify complex topics and influence adoption.

• Bonus: vendor/agency management, Salesforce certs (MC Admin, Email Specialist, Consultant), exposure to Sales/Service Cloud or Data Cloud, lifecycle/loyalty experience.

• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

#LI-Hybrid

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

Please note that Intact does not provide sponsorship or other support for immigration-related matters including but not limited to employer-specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.