Product Owner - Customer Experience

Who we are:

At RCL - Reitmans Canada Limited, every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

RCL has been a proudly Canadian company since our founding in Montréal, Quebec almost 100 years ago. Our product design teams, home office and stores are all based in Canada.

About the Customer Engagement & Loyalty Team

At RCL, the Customer Engagement & Loyalty team builds stronger, lasting relationships with our customers across three beloved brands – Reitmans, RW&CO, and PENN.

Our mission is to connect brand creativity with data-driven precision, delivering seamless, personalized, omnichannel fashion experiences that make every customer feel recognized and valued. The result: stronger loyalty, increased CLTV, and inspired brand advocacy.

The Opportunity

As Product Owner, Customer Engagement, reporting to the Product Manager, Customer Engagement, you will lead the planning, prioritization, and execution of customer journey enhancements within a specific product area.

You’ll serve as the bridge between business teams (Digital, Customer Engagement, Marketing) and technical teams (IT, external vendors), ensuring features are delivered on time, meet business needs, and create meaningful customer experiences across loyalty and engagement platforms.

What You’ll Do

• Plan & Prioritize: Manage backlogs, user stories, and delivery of enhancements in areas like acquisition, engagement, retention, and personalization.
• Execute & Deliver: Ensure features meet business needs, track performance post-launch, and document processes.
• Collaborate & Align: Facilitate agile ceremonies, act as the bridge between business and technical teams, and coordinate with other product owners.
• Innovate & Improve: Lead test-and-learn initiatives, identify opportunities for personalization, and stay ahead of technology trends.

What You Bring

• University degree in related field of study
• 6+ years’ experience in product ownership or customer journey management. Experience in retail or e-commerce are assets.
• Hands-on with marketing automation tools (e.g., Salesforce Marketing Cloud, Braze, Klaviyo).
• Skilled in agile practices: backlog management, sprint ceremonies, and QA/testing.
• Bilingualism with strong collaboration and communication skills to bridge business and technical teams.

What Sets Us Apart:

• Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
• Well-being first: Access a comprehensive benefits program designed to take care of you.
• Flexible time off: Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones.
• Exclusive discounts: Enjoy 50% off regular-priced items from PENN. (Penningtons), Reitmans, and RW&CO.
• Referral rewards: Refer your professional network and earn a bonus for helping us grow our talented team (Certain conditions apply)
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals.

Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract.

RCL is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace for all. We believe that our future success relies on the perspectives and contributions of all our employees—their diverse backgrounds, skills, and experiences strengthen our business. If you are selected for an interview, please let us know if you require any accommodations to ensure a fair and equitable recruitment and selection process. All accommodation information will be kept confidential and used solely to support accessibility for candidates.

We thank all applicants. Only selected candidates will be contacted.

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