Product Marketing Manager

Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible.
Position Overview
We're hiring a Product Marketing Manager for a hybrid role (1-2 days a week in-office) with occasional travel to own marketing strategy for a specific product or feature set within Applied's ecosystem. This role translates complex, workflow-driven solutions into clear value through strong positioning, messaging, launches, as well as sales and customer enablement. You'll partner closely with Product Management as a trusted product and market expert, supporting one of Applied's largest solutions while contributing to a fast-moving team driving meaningful growth and transformation. To keep us headed in the right direction, we're looking for people who understand winning is a team sport, who value and seek to learn from our team's diverse experiences and backgrounds, who welcome a challenge and take risks in the pursuit of creating better outcomes for our customers, and who can, at any given time, step back to laugh and have some fun.
What You'll Do

• St rategy - Own positioning, messaging, and GTM/launch plans for your product area, applying strong judgment and collaboration to drive clear, customer-led outcomes
• Product Launch & Readiness - Lead launch planning and cross-functional alignment to maximize revenue and adoption impact
• Sales Enablement - Produce core tools (case studies, ROI/value assets, collateral)
• Market Insights - Research customers, competitors, and ecosystem to shape strategy
• Campaign Support - Partner with demand gen/content to build campaigns and assets
• Targeting - Define personas/segments and map journeys to drive adoption
• Performance - Measure GTM results, share insights with partners, and continuously refine approaches to improve adoption and impact

We're Excited to Learn More About You
Your experience may include:

• 3-5 years in B2B product marketing, preferably in high-growth enterprise SaaS environments
• Proven ownership of end-to-end marketing strategies, including positioning, messaging, and GTM execution
• Demonstrated success leading cross-functional product launches and navigating differing perspectives to reach strong outcomes
• Strong understanding of the customer buying journey and sales process, with experience building effective enablement tools
• Experience in complex, multi-stakeholder or regulated industries (e.g., insurance, financial services, healthcare) is a strong plus

You may have other skills or credentials, including:

• Excellent written, verbal, presentation, and public speaking skills
• Data-driven mindset with the ability to use analytics to guide strategy and decisions
• Self-starter with strong project management skills
• Bachelor's degree in Marketing, Business, Communications, or related field

Location:

• Hybrid: in-office 1-2 times a week based out of either our Atlanta, Chicago, Dallas, Lincoln, or Toronto (Canada) offices

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together , collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage

• Holiday and Vacation Time

• Health & Wellness Days

• A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-ca/about-us/jobs/
Our targeted starting base salary in the United States for this position ranges from $81,000 - $105,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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