Product Marketing Manager

About us

Imagine you want to buy a rug for your home. You want to make sure it will not only fit but also look great. Our technology lets you see a rug in your own space before you buy it. Don’t believe us? Try it for yourself!

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. Our customers include Fortune 500 companies such as Home Depot and local retailers such as Alexanian's. An important part of our business is dedicated to empowering small, independent retailers with innovative solutions to thrive in the digital marketplace.

We are one of the fastest-growing tech companies according to Deloitte’s Fast 500, and we are hiring ambitious and collaborative challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About you

We are looking for a Product Marketer to develop and execute impactful go-to-market strategies for our B2B SaaS product offerings. This role is ideal for someone who thrives in a fast-paced, high-growth environment and is passionate about using data-driven insights to craft compelling narratives that resonate with our target audience. The ideal candidate will collaborate closely with cross-functional teams, including product, sales, and customer success, to ensure successful product launches and ongoing customer engagement.

Key Responsibilities:

• Go-To-Market Strategy: Own and execute end-to-end go-to-market (GTM) strategies for new product launches, feature updates, and positioning initiatives.
• Market Research & Competitive Analysis: Conduct in-depth market research, including customer feedback, competitive analysis, and industry trends, to inform product positioning and messaging and create ICPs and personas.
• Messaging & Positioning: Develop clear, consistent, and differentiated messaging for our products that resonates with our target audience and supports sales and marketing initiatives.
• Content Development: Collaborate with content teams to create high-quality marketing collateral, including case studies, whitepapers, video scripts, blog posts, website copy, presentations, and email campaigns.
• Product Launches: Lead the planning and execution of product launches, ensuring alignment with sales, product, and customer success teams to drive adoption and growth.
• Sales Enablement: Equip the sales team with the tools, training, and resources they need to sell effectively and efficiently.
• Customer Engagement: Develop customer engagement strategies to nurture existing clients, gather feedback, and optimize product usage.
• Performance Metrics: Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing efforts and identify areas for optimization.
• Collaboration: Work closely with product management, sales, customer success, and marketing teams to ensure a cohesive approach to messaging, product launches, and customer engagement.
• Demand Generation: Work with demand generation teams to drive lead generation through compelling campaigns and messaging.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 3+ years of experience in product marketing, preferably within the B2B SaaS space.
• Proven ability to manage and execute go-to-market strategies and product launches.
• Experience in conducting competitive analysis, market research, and customer interviews.
• Strong written and verbal communication skills with the ability to craft compelling product messaging.
• Storytelling skills, with a focus on concept and an appreciation for narrative.
• Familiarity with marketing automation tools (e.g., HubSpot) and analytics platforms (e.g., Google Analytics, Salesforce).
• Ability to thrive in a fast-paced, deadline-driven environment while maintaining attention to detail.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• A results-oriented mindset with a passion for data-driven decision-making.

Preferred:

• Experience in home decor, flooring, furniture, real estate, or other industries that are visually-driven and design-centric is a plus.
• Knowledge of SEO and content marketing best practices.
• Prior experience in demand generation or sales enablement.

About our culture

• We work in tight-knit teams to maximize speed and cultivate an ownership mentality.
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We promote an environment where ideas are challenged. The best ideas win!
• We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
• It's not always about us. We give back to our community to ensure it can grow.
• We love to compete and have fun. Our game nights are legendary.

Our remote-first approach

We're a remote-first company that encourages our employees to work from where they're most productive. For most, this means working from the comfort of their home, but for those who prefer to work from our office, we're located in downtown Toronto at Bay and Bloor, with convenient access to both subway lines. To foster collaboration, we implemented a number of ways to stay connected, including quick weekly company-wide check-ins, monthly game nights, and ad hoc knowledge-sharing sessions.

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Step 1: We arrange a People & Culture screen with you to assess your abilities. 

Step 2: You attend the second video interview soon after.

Step 3: You meet with our Director of Dealer Operations

Step 4: You meet our VP of Marketing and Director of People and Culture

Step 5: You meet one of the founders.

Step 6: You receive an offer.

Take the Leap. Apply now.

Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r