Principal Visual Designer, Design System

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
The Design Systems team at Cash App takes a horizontal view of the Cash App experience, collaborating with brand, product, and engineering partners to build the foundations, components, and patterns that power our apps and drive our experiences. We are seeking an imaginative and driven designer to join our growing team, focusing on leading the visual design and evolution of our design system. This is a hands-on role for a designer passionate about building and evolving systems from concept through execution. You will report to the Design Systems Lead.
You Will

• Drive visual design evolution: Lead the aesthetic and experience of the product alongside leads and our Design Systems team, ensuring the Cash App brand comes to life in our app.
• Shape core aspects of the design system: Establish and evolve libraries within the system, such as building data visualization, motion application, or higher order patterns and templates, contributing to a cohesive and beautiful product experience.
• Elevate brand expression: Integrate our brand into the product through innovative and opinionated visual design and visual asset libraries, ensuring unique brand moments at the right touchpoints for our users.
• Build systematically: Help build our design system, creating comprehensive frameworks, documentation, and libraries that other designers can follow to bring their work to life visually.
• End-to-end accountability: Obsess over the process from early concept through implementation, ensuring a well-crafted and beautiful outcome.
• Create the systems playbook: Be involved in every aspect of creating the systems documentation ecosystem, creating an excellent resource for all things systems at Cash.
• Coach the creative direction: Be a trusted advisor on all things Cash App's visual language with partners and system consumers.
• Help shape the future of finance and how customers are empowered to manage their money.
• Build systems, libraries, and documentation used by product teams across our ecosystem.
• Contribute to defining our product experience and design system across several foundational surfaces.
• Utilize your full range of systems design, interaction design, and visual design skills.
• Apply original thinking to create step-change, visionary product concepts.
• Give and solicit feedback from other designers to continually raise our bar for quality.

You Have

• Experience building and evolving design systems.
• A passion for turning complex problems into simple and engaging UI.
• Outstanding systems thinking, visual design, and product thinking for mobile apps.
• Experience applying research, usability tests, and metrics to inform design decisions.
• Comfort with an iterative design process that includes accepting and acting on feedback.
• Experience defining motion libraries for UI.
• Experience building data visualization libraries consumed by product teams.
• Experience collaborating across disciplines to lead or support a new idea or product to launch.
• Proven skills in presenting work, workshopping concepts, and evangelizing new ideas.
• Experience with front-end engineering constraints and direct experience partnering with Front-end Engineering (iOS/Android).
• Experience designing for inclusivity and for diverse audiences (international audiences, multi-language localization, accessibility for people with disabilities).
• 8+ years of software design, visual design, interaction design, UX design, and prototyping experience.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$251,600 - $377,400 USD
Zone B:
$251,600 - $377,400 USD
Zone C:
$251,600 - $377,400 USD
Zone D:
$251,600 - $377,400 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at [email protected] with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.