Role Description
We're looking for a Senior Solutions Product Marketing Manager to lead strategic go-to-market efforts for our AI-powered productivity solutions. In this role, you'll be the voice of the customer—defining target audiences, shaping messaging and positioning, enabling the field, and driving cross-functional execution to accelerate adoption and revenue. You'll collaborate across Product, Sales, Integrated Marketing, Customer Success, and Business Development to bring end-to-end solutions to market with clarity and impact. This is a high-visibility, high-impact role ideal for a strong generalist PMM with deep B2B experience, exceptional storytelling ability, and a strategic mindset.
Responsibilities
- Develop compelling solution narratives that speak to the needs of key personas (e.g., IT, Marketing, Sales) across target industries.
- Craft value propositions, messaging frameworks, and use-case-driven content that differentiates Dropbox in a competitive landscape.
- Partner with Product and Customer Insights to validate positioning through research, segmentation, and in-market feedback.
- Lead the planning and execution of go-to-market launches, campaigns, and programs aligned to key business priorities.
- Collaborate with Integrated Marketing, Sales, and Demand Gen to orchestrate campaigns that drive awareness, consideration, and conversion.
- Develop and refine GTM plans based on business goals, market insights, and product roadmap.
- Equip Sales and Customer Success teams with the tools they need to sell Dropbox solutions effectively—battlecards, pitch decks, competitive insights, talk tracks, and objection handling.
- Partner with Sales Enablement to deliver training and build confidence across the field.
- Partner with Research, Analytics, and Customer Experience teams to identify trends, gather insights, and surface opportunities for growth.
- Continuously refine messaging and GTM strategy based on buyer behavior, win/loss data, and campaign performance.
- Act as a central hub for GTM activities, ensuring alignment across Product, Sales, Marketing, and Partnerships.
- Support broader solution initiatives, including partner marketing and channel GTM, where relevant.
Requirements
- 5–7+ years of B2B product marketing experience, ideally in SaaS or technology; experience in solution marketing, vertical GTM, or integrated campaigns a plus.
- Strong strategic thinking and storytelling capabilities with a knack for translating technical value into customer outcomes.
- Proven success leading cross-functional GTM efforts and launching new solutions or features.
- Excellent written and verbal communication skills; comfortable building content for both executive and practitioner audiences.
- Data-driven mindset with experience using customer insights and campaign performance to inform strategy.
- Ability to thrive in a fast-paced, ambiguous environment and bring structure to complex problems.
Preferred Qualifications
- Proven experience developing joint value propositions, co-marketing campaigns, and sales enablement assets.
- Ability to influence cross-functional teams and work collaboratively across Product, Sales, Business Development, and Marketing.
Compensation
Canada Pay Range
$168,300—$227,700 CAD
Top Skills
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