The Performance Marketing Specialist will develop and execute marketing campaigns, analyze performance metrics, and optimize strategies to achieve growth and ROI.
A Fintech Client is seeking a Performance Marketing Specialist to join our marketing team. This role focuses on driving growth through data-driven paid media strategies. The ideal candidate will be skilled in analyzing performance data to optimize campaigns and maximize ROI.
RESPONSIBILITIES
- Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing.
- Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness.
- Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders.
- Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals.
- Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies.
- Partner with creative and content teams to create compelling ad content that resonates with target audiences.
- Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.
REQUIREMENTS
- Previous experience in performance marketing with a strong emphasis on paid media and analytics.
- Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
- Strong analytical skills with a track record of using data to drive decision-making.
- Excellent verbal and written communication skills.
- Ability to work independently and collaboratively in a team-oriented environment.
Top Skills
Facebook Ads
Google Ads
Google Analytics
Linkedin Ads
Similar Jobs
eCommerce • Logistics
The Performance Marketing Specialist leads digital marketing campaigns, optimizing brand awareness and lead generation through data-driven strategies across multiple channels.
Top Skills:
Data-Driven StrategiesDigital MarketingEmail MarketingSocial Media Marketing
Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
The Marketing Campaign Specialist will lead planning and execution of marketing campaigns across EMEA and APJ, ensuring campaigns align with local needs and are executed effectively.
Top Skills:
6SenseAsanaMarketoSalesforce
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Manage social media and content strategy, execute communication activities, build media relations, and develop cross-channel media campaigns.
Top Skills:
Content Management PlatformsSocial Media PlatformsSprinkler
What you need to know about the Montreal Tech Scene
With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
Key Facts About Montreal Tech
- Number of Tech Workers: 255,000+ (2024, Tourisme Montréal)
- Major Tech Employers: SAP, Google, Microsoft, Cisco
- Key Industries: Artificial intelligence, machine learning, cybersecurity, cloud computing, web development
- Funding Landscape: $1.47 billion in venture capital funding in 2024 (BetaKit)
- Notable Investors: CIBC Innovation Banking, BDC Capital, Investissement Québec, Fonds de solidarité FTQ
- Research Centers and Universities: McGill University, Université de Montréal, Concordia University, Mila Quebec, ÉTS Montréal
