Lead a team managing paid search campaigns, optimize digital marketing efforts, analyze performance, and strategize to achieve client goals.
Paid SEM Team Lead
Location: McAllen, Texas Department: US Digital Position’s mission:
Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s
digital campaigns with a focus on Paid Search campaigns on SEM platforms.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
What you’ll do:
Secondary X University X Postgraduate Others (student)
Skills
Location: McAllen, Texas Department: US Digital Position’s mission:
Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s
digital campaigns with a focus on Paid Search campaigns on SEM platforms.
Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis.
This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
What you’ll do:
- Perform daily management of paid search campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
- Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
- Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
- Help guide creative based on performance and results if required
- Monitor and proactively optimize on-going campaigns for various clients
- Assign work to your team of traffickers or junior campaign managers.
- Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them.
- Keep up with the latest innovations in paid search tactics and features
- Ensure all deliverables meet our service level agreements
Secondary X University X Postgraduate Others (student)
Skills
- Bachelor degree / Student in marketing, business or equivalent work experience.
- Fluency in English is required.
- 2-4 years of PPC/Paid Search experience.
- Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
- Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans, Matchcraft and Google Analytics.
- Comfortable communicating with Account Management Team, Sales Team and Client.
- Facebook Blueprint Certification and Google Ads certification a plus.
- Exhibit strong attention to detail and comprehensive follow through
- Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
- Work efficiently, are dependable and have an entrepreneurial spirit.
- Team player who helps contribute wherever needed
- Ability to thrive in fast paced, dynamic environment
Top Skills
Facebook Ads
Google Analytics
Kenshoo
Marin
Matchcraft
Nanigans
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