The Newsletter Strategist will define newsletter strategy, produce engaging content, analyze performance, and optimize subscriber engagement through data-driven insights.
Join the World's Leading Product Review Company as a Newsletter Strategist! This is your opportunity to make a real impact in the industry. You'll dive deep into the latest technologies and your expertise and passion will be crucial in setting industry standards and driving innovation. Help shape the future of product reviews and become part of the trusted source consumers rely on to make informed purchasing decisions based on their needs!
Overview of what we offer:
- Very competitive salaries
- Flexible schedule
- Fully paid collective insurance benefits
- RRSP employer contribution
- Fitness reimbursement contribution
- Commute benefit contribution
- Employee referral program
- Culture of fun and get together
- When working at the office, beverages are on us!
Responsibilities
- Define and execute the newsletter strategy in alignment with business and audience goals
- Develop and manage a newsletter calendar aligned with reviews, product launches, and major sales/seasonal events (e.g., Black Friday, Prime Day)
- Produce high-quality, engaging newsletters that surface timely and relevant content
- Identify subscriber personas and leverage audience insights to inform newsletter formats and content
- Collaborate with Content and Marketing teams to maximize impact and alignment
- Develop lifecycle-driven newsletter flows (welcome, onboarding, re-engagement) to strengthen subscriber relationships
- Track and optimize performance through segmentation, personalization, and A/B testing (subject lines, content, design, send timing)
- Evaluate and test new newsletter formats to expand reach and engagement
- Deliver monthly performance reports with insights, learnings, and actionable recommendations
- Ensure compliance with privacy, consent, and legal standards while maintaining list health
Personality
- Data-driven and strategic: loves diving into performance metrics and turning insights into action
- Audience-focused: passionate about understanding subscriber needs and tailoring content to different personas and lifecycle stages
- Creative storyteller: able to package complex information into clear, engaging, and appealing newsletters
- Strong organizational skills: ensuring consistency and attention to detail in every newsletter
- Curious and proactive: always looking for opportunities to improve engagement, experiment with new formats, and scale processes
Qualification/Experience
- Deep understanding of the RTINGS.com brand and what differentiates us
- 3+ years of experience writing, editing, and managing newsletters or email campaigns
- Proven track record of growing and engaging audiences through newsletters, lifecycle marketing, and personalization strategies
- Strong grasp of email marketing best practices: segmentation, lifecycle flows, A/B testing, automation, deliverability, and compliance
- Ability to take full ownership of the newsletter channel: setting strategy, managing execution, and driving continuous improvement
Does this position interest you?
Don't hesitate any longer, apply and come join our amazing team!
Disclaimer:
For Quebec candidates: It is important to note that proficiency in English is required due to the international reach of our company, and the need to interact with users, suppliers, customers, etc., outside Quebec. We thank you for your understanding.
RTINGS is an equal opportunity employer and is committed to promote diversity and inclusion in the workplace.
Must be able to Relocate/Work in Canada.
Salary
$75,000—$90,000 CAD
Top Skills
A/B Testing
Automation
Email Marketing
Segmentation
RTINGS.com Montréal, Québec, CAN Office
160 St-Viateur Est, Suite 602, Montréal, Quebec, Canada, H2T 1A8
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