Media Specialist, Digital performance

What you'll do

Ready to drive digital performance for Quebec’s leading sporting goods retailer? For nearly 60 years, Sports Experts has inspired Quebecers to embrace an active lifestyle, with over 100 stores across the province. Our promise is simple: make sport and the outdoors more accessible and create tangible impact in our communities.

In this Media Specialist – Digital Performance role, you won’t just manage campaigns—you’ll help move our performance approach forward across the Sports Experts, Atmosphere, and Trio Hockey banners. SEM, Social, Display: you’ll lead, optimize, and measure impact with our agency partners, while ensuring budget discipline and KPI tracking. The most exciting part? You’ll have the resources and the opportunity to be a leader in implementing the latest digital tactics and innovations (testing, new formats, emerging platforms, best practices) to maximize every dollar invested and deliver measurable growth.

Key Responsibilities

• Oversee the daily management of performance media campaigns (SEM, social, display).
• Collaborate with the agency to optimize strategies and tactics aligned with business objectives.
• Manage media budgets and track spending (purchase orders, invoicing, etc.).
• Lead the affiliate program, including partner relationship, budget oversight, performance tracking, and optimization.
• Coordinate the delivery of campaign content in collaboration with internal content teams.
• Analyze performance data and translate insights into actionable recommendations.
• Share and present campaign results to internal teams and senior leadership.
• Plan and execute tests for new media tactics.
• Configure media platforms based on business needs and emerging innovations (Meta, Search Ads 360, TikTok, GTM, etc.).
• Actively contribute to special digital projects and media innovation initiatives.
• Support audience strategy development by creating relevant audience segments using internal tools, then testing and analyzing performance.

What you bring

• Bachelor’s degree in marketing, communications, e-commerce, or a related field
• Minimum of 3 years of experience in digital media, either in an agency and/or in a corporate environment
• Strong understanding of the digital ecosystem and media platforms
• Expertise in Google tools (Tag Manager, Adwords, GA4, Looker), programmatic platforms (DV360), and social media tools (Meta, TikTok, etc.)
• Knowledge of Microsoft Office tools (Excel, PowerPoint, etc.)
• Knowledge of HTML (an asset)
• Ability to manage multiple projects and navigate technical platform configurations
• Strong understanding of business goals and the ability to translate them into actionable media strategies
• Excellent analytical and communication skills (able to simplify complex topics clearly)
• Strong team player with the ability to collaborate across internal and external partners
• Curious, autonomous, resourceful, and passionate about digital
• Experience in retail (an asset)
• Bilingual (French and English, spoken and written)

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs
• Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities and product discounts

#LI-MM2

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Part of the Canadian Tire family is Sports Experts.  Your Sports Experts!  Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands.  By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.