Marketing Specialist - NFL Universe Football

Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 160 million monthly active players across our games, we are one of the biggest Roblox studios by audience size. Founded in 2015, we have since grown to 95+ full-time remote team members across the globe.

NFL Universe Football is one of the leading sports experiences on Roblox, with a highly active player base and constant live updates. We’re looking for a Marketing Specialist to help fuel that momentum — using creative testing, fast iteration, and a deep understanding of how games grow on the platform!

This is a highly execution-focused role for someone who enjoys being in the weeds: experimenting, shipping, and learning quickly. It’s not about long-term strategy decks, but about running ideas, seeing what works, and doubling down in real time.

🏈 You’ll own how NFL Universe Football shows up both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, and creators), working closely with Product, Art, and Community to turn every update into something players notice and engage with.

Roblox Page & Asset Optimization (Primary Focus)

• Come up with ideas for thumbnails, icons, and Roblox page visuals

• Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself)

• Publish and test assets directly on Roblox

• Review performance dashboards and identify what’s working (and what isn’t)

• Recommend and execute the next round of experiments based on results

Social & Community Content

• Create, capture, edit, and publish short-form gameplay content for TikTok, YouTube Shorts, Instagram, X, and Discord

• Build a repeatable content engine for NFLUF, including evergreen videos, update hype, gameplay moments, creator-style edits, and content tied to NFL season beats

• Work closely with Product, Art, and the NFLUF team to turn weekly updates, events, and releases into player-facing content

• Bring inspiration from other Roblox games and creator communities

Projects & Growth Experiments

• Support creator or YouTuber experiments

• Contribute to new ideas that drive player growth or engagement

• Help move ad-hoc projects forward when there’s an opportunity to test something new

• Strong familiarity with Roblox — as a player, creator, community member, or someone who deeply understands Roblox content and player behavior

• Hands-on experience creating short-form content for social platforms such as TikTok, YouTube Shorts, Instagram Reels, or X

• Comfortable capturing gameplay, finding strong moments, editing video, adding hooks/captions/audio, and publishing content that feels native to the platform

• Experience using video editing tools such as Adobe Premiere Pro, DaVinci Resolve, Final Cut, or similar; you should be beyond basic mobile-only edits

• Strong instincts for what makes gaming content engaging: hooks, pacing, thumbnails, captions, trends, memes, community moments, and shareability

• Proof that you have taken content or creative ideas from concept → capture/edit → publish → performance review

• Comfortable looking at social analytics, Roblox dashboards, and basic spreadsheets to explain what is happening at a practical level

• Excited by creative testing and iteration — you like trying ideas, learning quickly, and improving based on results

• Able to manage your own content pipeline, prioritize work, and keep momentum in a fast-moving live game environment

• Comfortable collaborating with Product, Art, Community, creators, and other stakeholders while still owning your lane

• Interest in American football, sports culture, live events, and fan hype moments — or a strong willingness to learn quickly

You don’t need years of professional experience - personal projects, side projects, or creator work count!

Nice to Have

• Experience working on or around Roblox games

• Exposure to SEO, social optimization, or performance-driven content testing

• Experience in gaming, UGC, or creator-led communities

• Existing familiarity or relationships with Roblox creators or sports creators

• Passion for American football and broader sports culture!

While experience with the following tech stack is NOT expected or necessary for candidates, please see below a typical stack you may interact with:

• Roblox Creator Dashboard / analytics surfaces

• YouTube Studio, TikTok Analytics, Instagram Insights

• Discord + community tooling

• Monday.com / Google Sheets (content calendar + creator tracker)

• Figma / Photoshop (or equivalent)

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

💰 Competitive compensation - above-market salary + profit sharing + stock options

⛳️ Retirement benefits  - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!

🩺 Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.

🏖 Flexible PTO - vacations + Federal / Bank Holidays

🌎 Remote First - we have always been remote and will remain that way including work from home/anywhere 

🎮 In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!

🎓Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth

🎉 Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

• Voldex Acquires Brookhaven, most visited game on Roblox 

• Driving Empire & NASCAR: Brand Partnership 

• Voldex & NFL: Brand Partnership 

• Our partners at Andreessen Horowitz share why they've invested in Voldex