Marketing Science Director

As a Marketing Science Director, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media and CRM. 
In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation and data integration, data science, with a subject matter expertise in Media with an audience first approach.

You will:

• Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.

• Effectively communicate and present complex technical concepts to non-technical audiences.

• Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
• Collaborate with Strategy and MarTech team members to create and maintain data strategy for CDP launch to support client CRM efforts. 
• Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations. 
• Operate A/B tests against audience and creative content to close feedback loops and optimize performance. 

• Creatively solve problems, improve processes, and design methodically.

• Drive collaboration within teams to provide support, share skills, and gain insight.
• Confidently manage project delivery expectations and communications to project team.

You have:

• 8+ years of relevant experience.
• Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
• Experience building dashboards in Power BI, Tableau, or similar. 
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc.), CRM platforms (e.g.: HubSpot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
• Proven experience operating A/B testing, campaign reporting, media implementation, and brand reporting within marketing campaigns.
• Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
• Confidence in your communication and collaboration skills.
• Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
• Well-organized approach to working on multiple projects at once.
• Passion to always improve your team’s craft through ongoing learning and support.
• Strong collaboration, project management, and team building skills. 
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms. 

Nice to have:

• Utilization of JIRA or other Project Management tools.
• Ability to take notice of business opportunities within client accounts. 
• Hands on experience with data science projects. 
• Integrating digital and media data, MMM (mixed media modeling) or MTA (multi-touch attribution).
• Experience supporting automotive clients. 

What We Offer

• Global maternity and parental leave 

• Competitive benefits packages 

• Vacation, compassionate leave, personal/sick days, and flex days 

• Access to online services for families and new parents 

• Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 

• 13 affinity groups 

• Internal learning and development programs 

• Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.