Leads the marketing team, coordinates projects, creates content, manages digital platforms, oversees SEO and SEM, executes campaigns, analyzes performance KPIs, manages partnerships, and maintains brand consistency. The role also provides technical support for marketing tools, supervises website optimization, and coordinates internal and external communications while ensuring deadlines and quality standards are met.
Why join VanLife Campers?
Be part of an innovative, fast-growing Quebec-based company;
Work in a dynamic environment where ideas are valued;
Make a tangible impact on the brand’s development and visibility;
Collaborate with a passionate and creative team;
Take part in exciting projects in the travel and outdoor industries;
Key Role | Leadership | Creativity | Digital Innovation
Responsibilities
Team Management
- Supervise and support the marketing team, coordinate and ensure the progress of each project.
- Maintain established deadlines and ensure clear and consistent communication between management and the marketing department.
- Provide daily mental, organizational, and technical support.
- Foster a creative, structured, and collaborative work environment.
- Assist with prioritization and project management.
Content Creation
- Actively participate in content creation and the management of various platforms (website, social media, newsletters, advertising), as well as graphic design projects (posters, brochures, catalogs, etc.).
Website Optimization
- Supervise and guide the web team to ensure updates, SEO/SEM optimization, creation of new pages, and implementation of optimization recommendations within set deadlines.
- Participate in website backend management (updates, content, optimization). Contribute to the improvement of digital platforms.
- Provide technical support when required for marketing tools and automation systems.
Internal & External Communications
- Process and filter collaboration opportunities and requests from influencers, ambassadors, and external partners.
- Oversee internal communications related to marketing projects (events, major announcements, media presence, etc.).
Campaign Management
- Anticipate, evaluate, plan, and execute digital marketing campaigns and communication initiatives to maximize engagement and return on investment.
Performance Analysis
- Monitor and analyze the performance and KPIs of marketing activities, adjust strategies, and optimize results based on collected data and priorities set by senior management.
Brand Management
- Contribute to the continuity and evolution of the VanLife Campers brand image, ensuring all content aligns with our mission and values.
Profil
Skills and Qualifications desired
- Education: DEC, AEC, or Bachelor’s degree
- Experience: Minimum years of marketing experience with team management, and strong understanding of digital strategies and content management tools
- Internal Tools proficiency: Monday (or equivalent project management software), WordPress, Shopify, WooCommerce, Google Ads, Google Analytics, Zoho (an asset) Required : Canva, and Adobe Suite (Illustrator, Photoshop, InDesign)
- Languages: Bilingual (French and English)
- Management skills: Ability to manage a team, prioritize tasks, and meet tight deadlines in a fast-paced environment
- Autonomy & proactivity: Ability to work independently while taking initiative to improve processes and results, and ensure deadlines and quality standards are met
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With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
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