Marketing Lead (AMER)

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won’ Xero App Partner of the Year’ four times since 2020 in different countries.

We're seeking an experienced Marketing Lead to join our Marketing team to own and drive our marketing efforts in the AMER region.

This role is pivotal in driving AMER revenue, brand awareness, and sales enablement initiatives in partnership with the wider marketing team and local revenue team. You’ll bring expertise in B2B marketing, ideally with experience in the QuickBooks Online, NetSuite, and/or Xero ecosystem, to support the strategy development and take the lead in executing this within your region across events, webinars, campaigns, sponsorships, partnerships, and content. 

The Role: 

• Regional Field Planning & Execution: Develop and implement integrated field marketing plans that align with revenue objectives and regional opportunities.

• Event Management: Plan and execute in-person and virtual events (e.g. trade shows, roadshows, partner events, customer meetups, executive dinners).

• Opportunity & Partnership Development: Identify and pursue new regional marketing opportunities and strategic partnerships to support revenue growth and strengthen brand presence.

• Sales Enablement: Partner with sales teams to create region-specific messaging, collateral, and campaigns that generate and accelerate pipeline.

• Campaign Localization: Adapt and localize global campaigns for regional audiences, ensuring alignment with local trends and needs.

• Data & ROI Tracking: Monitor campaign performance metrics, report on KPIs, and optimize for continuous improvement.

• Cross-functional Collaboration: Work closely with Product Marketing, Demand Gen, Partner Marketing, and Sales teams to ensure a cohesive approach.

Requirements:

• 5+ years of experience in B2B marketing or regional marketing roles, preferably in SaaS or technology sectors

• Strong understanding of local business culture with specific knowledge of the accounting/finance ecosystem, particularly platforms such as QuickBooks Online, NetSuite, and Xero, not essential, but desirable

• Proven track record of planning and executing successful regional marketing initiatives that drive revenue growth

• Experience managing events, webinars, and regional campaigns from concept to execution

• Strong project management skills with ability to handle multiple initiatives simultaneously

• Excellent communication skills with ability to build relationships across sales, customer success, marketing, and external partners 

• Experience working with CRM, design tools, and marketing automation platforms (such as Canva, Figma, HubSpot)

• Data-driven approach to marketing with ability to track, measure, and report on performance

• Self-motivated with ability to work independently in a region-specific role

What We Offer:

• Growing international business with 10,000+ subscribers
• Regular performance-based compensation reviews
• 26 days paid time off
• 1 additional day off for your Birthday
• Remote office assistance
• Service years recognition financial reward.