Own end-to-end event strategy and execution (up to 75%); secure speaking opportunities; build user onboarding and adoption programs; create client-facing collateral, merch and incentive campaigns; run LinkedIn posts and ad campaigns; produce event case studies with CS to drive activation and usage.
Planned is the AI Event Intelligence Platform. Enterprises use Planned to source, manage, and pay for their meetings and events, with AI doing the work that used to take entire teams and agencies.
We're on a mission to disrupt a $500+ billion industry. To achieve that, we want to work with brilliant minds and natural leaders who are driven to out-think, out-plan, and outperform the competition. We tackle every business decision with enthusiasm, and we love the work that we do!
The Marketing Generalist role exists to strengthen Planned's brand awareness in person and online, and to deepen the support we give account managers and users. You'll own how Planned shows up at both ends of the journey: getting us in front of buyers at major industry conferences, and driving adoption among end users getting started in Planned. It's a broad, high-ownership generalist role with events at its core (up to 75% depending on the season).
What You'll Do
- Own events end-to-end, from planning and logistics to on-site execution and follow-up
- Land Planned more speaking opportunities and get us onstage at every major conference (GBTA, BTN Innovate, and beyond)
- Build and run new user onboarding that drives activation and adoption
- Create company-specific client-facing collateral and user-level assets that make getting started in the platform a seamless experience
- Run merch, rewards, and incentive campaigns for conferences, clients, user trainings, and adoption pushes
- Post on LinkedIn about events and our in-person presence
- Run general and content-specific ad campaigns
- Develop event-level case studies, partnering with CS to turn the events we've supported into compelling (and where needed, anonymized) content
What We're Looking For
- Proven experience owning brand, events, or field marketing at a high-growth technology company
- A builder and a doer - equally comfortable running on-site logistics the day of an event and building an effective onboarding flow from scratch
- Strong storytelling instincts - translates product and customer wins into collateral and content that lands with users
- Excellent project management across many moving parts, vendors, and timelines at once
- Strong customer and user intuition - quickly identifies what's unclear for users and creates the assets to fix it
- Curious and high-agency - figures things out, doesn't wait to be told
- Comfortable with ambiguity and fast iteration
- AI tools are a natural part of how you work
What Makes You Stand Out
- Experience marketing a B2B SaaS or AI-native product
- An existing network in the events, meetings, or hospitality industry
- Track record of high-visibility speaker opportunities and conference presence for a brand
- Experience building onboarding or adoption programs that moved real usage metrics
- Hands-on with content production - video, design tools, or AI-assisted creation
- Culture of high performance, strong talent density and in-person collaboration
- Unlimited PTO
- Competitive base pay and equity packages
- All the tools and gear you need to be successful (Macbook Pro, screens, mouse, keyboard, Claude, etc)
- Health, dental, vision, psychology insurance
- Professional development subsidy
- Bus pass subsidy or indoor parking
- Stocked up snack bar & lunches in office 2x per week
- Dog-friendly office
- Relocation assistance, if needed
Planned Montréal, Québec, CAN Office
300 Rue De La Montagne, Montréal, Québec, Canada, H3C 2B1
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With roots dating back to 1642, Montreal is often recognized for its French-inspired architecture and cobblestone streets lined with traditional shops and cafés. But what truly sets the city apart is how it blends its rich tradition with a modern edge, reflected in its evolving skyline and fast-growing tech industry. According to economic promotion agency Montréal International, the city ranks among the top in North America to invest in artificial intelligence, making it le spot idéal for job seekers who want the best of both worlds.
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